Senior Manager, Marketing Analytics

🔥 15 hours ago

🇨🇦 Canada – Remote

💵 CA$128k - CA$176k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Optro

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

☁️ SaaS

📋 Compliance

🤖 Artificial Intelligence

SaaS • Compliance • Artificial Intelligence

Optro is an enterprise software company (formerly AuditBoard) that provides an AI-powered Governance, Risk, and Compliance (GRC) platform for large organizations. Its cloud-based system connects audits, controls, risk assessments, third-party risk, and compliance frameworks into a unified operational model that continuously monitors evidence, surfaces control failures, and automates assurance workflows. Optro targets enterprises and regulated organizations seeking to scale risk programs, improve visibility and compliance, and leverage domain-trained AI to move from reactive oversight to proactive risk management.

📋 Description

• Own marketing performance measurement end to end, including campaign, channel, and program reporting from first touch through closed-won revenue • Build, maintain, and improve attribution and funnel models used to allocate budget • Apply machine learning and LLM-based approaches to propensity scoring, pipeline forecasting, channel mix optimization, and anomaly detection • Build AI-assisted insight generation for automated "what changed and why" analysis • Evaluate, pilot, and scale AI capabilities in marketing and analytics tooling • Make build-versus-buy recommendations based on measured impact • Set standards for responsible AI use, including model validation, documentation, drift monitoring, and data-handling partnership with Security and Legal • Partner with Demand Generation and Events teams on targets, pipeline forecasts, and performance tracking • Design and maintain dashboards and self-serve reporting • Own the marketing data stack analytics, including Salesforce, marketing automation, and downstream warehouse tables • Partner with Marketing Ops and Data Engineering on data quality and instrumentation • Deliver executive-level analysis and readouts for QBRs, board materials, and annual planning • Develop budget scenarios and ROI cases for new investments • Raise analytical standards through mentorship, documentation, and clear presentation standards • Report into Marketing Operations and support the full marketing organization

🎯 Requirements

• 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function • At least 2 years leading analysts, cross-functional projects, or both • B2B SaaS experience strongly preferred • Deep, hands-on SQL skills • Demonstrated ownership of B2B funnel and attribution measurement • Experience building or substantially rebuilding a multi-touch attribution or pipeline model • Hands-on experience applying machine learning or AI to a business problem • Exposure to ABM platforms (6sense, Demandbase) or media mix modeling and incrementality testing at scale • Fluency with Salesforce, a marketing automation platform (Marketo, HubSpot, or similar), and a BI tool (Tableau, Looker, Power BI, or similar) • Strong executive communication • Experience with dbt, Python or R, and a cloud data warehouse (Snowflake, BigQuery, Redshift) for modeling marketing data is nice to have • Experience supporting an enterprise, multi-product go-to-market motion is nice to have • Experience building with LLM APIs or AI-assisted analytics tooling is nice to have • Background checks are required

🏖️ Benefits

• $200/mo (USD) for anything that enhances your life • Comprehensive employee health and life insurance coverage • Competitive compensation & bonus program • Statutory vacation + Flexible vacation • Time off for your birthday & volunteering • Employee resource groups • Opportunities for team and company-wide get-togethers