Integrated Campaign Manager

🔥 14 hours ago

🌐 Canada, Ireland, +6 more countries – Remote

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💵 CA$85k - CA$105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Logo of Oyster

Oyster

501 - 1000 employees

Founded 2020

💼 Consulting

📦 Logistics

👥 HR Tech

Consulting • Logistics • HR Tech

Oyster® is an automated global employment platform that simplifies the process of hiring and managing international talent. With coverage in 180+ countries, Oyster provides solutions for global payroll, compliance, employee benefits, and talent mobility, allowing companies to onboard and manage both full-time employees and contractors efficiently. By leveraging deep local knowledge and expert guidance, Oyster helps businesses navigate the complexities of international hiring and scaling their workforce globally.

📋 Description

• Lead planning and execution of integrated growth campaigns for global prospective customers • Turn target accounts into pipeline and accelerate open opportunities • Develop, execute, and optimize multi-channel demand generation campaigns • Manage content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs • Build quarterly campaign plans based on pipeline goals, program mix, and spend • Partner with Product Marketing and Brand on campaign messaging, offers, and content • Build campaign enablement materials and align BDR follow-up expectations • Manage timelines, budgets, resources, and ROI accountability • Partner with marketing, sales, operations, and external vendors • Optimize campaigns using data-driven results, A/B testing, and performance reporting • Identify AI and emerging-technology opportunities for research, segmentation, personalization, distribution, analysis, and execution • Facilitate retrospectives and create optimized campaigns and repeatable playbooks • Report to the Director of Demand Generation and Growth Marketing

🎯 Requirements

• 6+ years in B2B integrated or demand generation marketing • Substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing • Track record of campaigns tied directly to pipeline coverage and revenue outcomes • Strong cross-functional collaboration skills • Working knowledge of attribution and pipeline measurement • Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation • Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms • Excellent written and verbal communication; comfortable presenting strategy and results to senior stakeholders • Reliable home internet connection • Fluency in written and spoken English • Must be based within UTC−6 to UTC+3 • Must be authorized to work where you live

🏖️ Benefits

• Offers equity (Canada compensation tier) • Work from anywhere, subject to work authorization and UTC−6 to UTC+3 time-zone restriction • 40 days off per year, including holidays and vacation, or more if required locally • Mental health support through Plumm • Monthly wellbeing allowance via ThanksBen wallet • At least three months’ paid parental leave with job protection for up to 12 months or as required locally • Work-from-home stipend for laptop and home office equipment • Fully remote work • Asynchronous, collaborative work environment

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