Pearl West
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
Performance Creative Strategist
Job not on LinkedIn
🔥 0 minutes ago
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Pearl West
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
📋 Description
• Build and maintain the creative testing roadmap for Meta • Research customers, competitors, market trends, and winning ad formats • Develop new concepts, angles, hooks, scripts, headlines, and primary copy • Create clear briefs that editors can execute • Review creative performance with media buyers and identify why ads win or lose • Iterate quickly on winning concepts before performance declines • Build repeatable systems for producing and learning from creative at scale • Maintain a strong pipeline of new concepts and tests • Use AI across research, ideation, scripting, and production • Collaborate with editors, media buyers, and leadership • Deliver first briefs within 30 days, a net-new concept carrying spend by day 60, and growing creative spend contribution by day 90
🎯 Requirements
• Created ads that spent $100K+ in a single month and can provide evidence • Understand direct-response psychology • Translate customer pain points into compelling creative • Understand awareness levels and adapt writing accordingly • Distinguish strong concepts from polished but ineffective ads • Use performance data to make creative decisions • Use AI for research, ideation, and production without producing AI slop • Communicate clearly with editors, media buyers, and leadership • Move quickly, take ownership, and work without constant direction • Experienced/senior-level experience for the stated base compensation
🏖️ Benefits
• Potential equity for top performers • Plus a % of ad spend on your winning creatives • Remote work
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