Pearl West
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
Performance Creative Strategist
🔥 0 minutes ago
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Pearl West
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
📋 Description
• Study customers, offers, competitors, performance data, and winning ads • Turn insights into angles, hooks, scripts, concepts, and clear briefs • Build and maintain the creative testing roadmap for Meta • Research customers, competitors, market trends, and winning ad formats • Develop concepts, angles, hooks, scripts, headlines, and primary copy • Create clear briefs for editors • Review creative performance with media buyers and identify why ads win or lose • Iterate quickly on winning concepts before performance declines • Build repeatable systems for producing and learning from creative at scale • Maintain a strong pipeline of new concepts and tests • Be accountable for new concepts launched, concept viability, speed from insight to launch, and spend carried by creatives • Complete 90-day ramp milestones, including research, live briefs, net-new concepts, and a recurring learning loop
🎯 Requirements
• Experience creating ads that spent $100K+ in a single month, with demonstrable results • Understanding of direct-response psychology • Ability to translate customer pain points into compelling creative • Understanding of awareness levels and adapting copy accordingly • Ability to distinguish strong concepts from polished but ineffective ads • Comfort using performance data to make creative decisions • AI-forward approach to research, ideation, and production without producing AI slop • Clear communication with editors, media buyers, and leadership • Ability to move quickly, take ownership, and work without constant direction
🏖️ Benefits
• Percentage of ad spend on winning creatives • Potential equity for top performers • Remote work
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