Pearl West
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
Performance Creative Strategist
Job not on LinkedIn
🔥 0 minutes ago
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Pearl West
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
📋 Description
• Study customers, offers, competitors, performance data, and winning ads • Turn insights into angles, hooks, scripts, concepts, and clear briefs for editors and media buyers • Build and maintain the creative testing roadmap for Meta • Research customers, competitors, market trends, and winning ad formats • Develop concepts, angles, hooks, scripts, headlines, and primary copy • Create clear briefs that editors can execute efficiently • Review creative performance with media buyers and identify why ads win or lose • Iterate on winning concepts before performance declines • Build repeatable systems for producing and learning from creative at scale • Maintain a pipeline of new concepts for ongoing testing • Use AI across research, ideation, scripting, and production • Collaborate with editors, media buyers, and leadership • Deliver 90-day milestones including research, live briefs, net-new concepts, and a growing share of account spend
🎯 Requirements
• Minimum requirement: created ads that spent $100,000+ in a single month and can demonstrate it • Understand direct-response psychology • Translate customer pain points into compelling creative • Understand awareness levels and adapt writing accordingly • Distinguish strong concepts from polished but ineffective ads • Use performance data to make creative decisions • AI-forward experience across research, ideation, and production without producing AI slop • Clear communication with editors, media buyers, and leadership • Ability to move quickly, take ownership, and work without constant direction
🏖️ Benefits
• Performance bonus paid as a percentage of ad spend on winning creatives • Remote work arrangement
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