Senior Manager, Search & Discoverability

Job not on LinkedIn

🕒 October 21

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an online, accredited career school and college that provides self-paced, career-focused diplomas, certificates, associate and bachelor’s degrees across vocational and professional fields. Its programs cover healthcare, veterinary technology (including an AVMA-CVTEA accredited Vet Tech program), skilled trades (HVACR, electrician, plumbing), business, IT, criminal justice, design, and high school diplomas accredited through the Distance Education Accrediting Commission. Penn Foster serves primarily individual learners with flexible, online study options and also offers training solutions for organizations and employers.

📋 Description

• Develop and lead an integrated search and discoverability strategy spanning paid search, AI-powered search, LLMs, and emerging consumer discoverability platforms • Own paid search strategy and performance, including account structures, bidding strategies, audience strategy, keyword and query management, budget allocation, and optimization • Partner with SEO resources to align paid and organic opportunities and develop a testing roadmap • Monitor changes in consumer search behavior, search engine results pages, and LLM-based discovery • Analyze search queries, keywords, competitors, audiences, and consumer behavior to identify demand shifts and inform marketing and business strategy • Partner with Analytics and Measurement teams to improve attribution, incrementality measurement, forecasting, and channel performance understanding • Develop forecasts, budgets, and performance targets; identify acquisition risks and opportunities • Translate changes in the search ecosystem into recommendations for marketing leadership and executive stakeholders • Lead, develop, and mentor a search execution and optimization team • Participate in a collaborative, remote, on-camera work environment

🎯 Requirements

• 7+ years in the paid search and discoverability industry • Experience with Google Ads, Microsoft Advertising, and bid management platforms • Strong understanding of campaign architecture, audience strategy, and performance optimization • Working knowledge of AI-powered search experiences, large language models, generative search, and changes in consumer discovery • Strong analytical skills, including evaluation of downstream conversion, revenue, incrementality, and business impact beyond platform-reported metrics • Experience developing hypotheses, designing tests, interpreting results, and scaling successful strategies • Strong financial and business acumen • Experience managing significant budgets and making investment decisions based on expected business outcomes • Ability to identify ambiguous problems, develop a point of view, and drive work forward without a predefined playbook • Must reside and perform work within the United States • Must be willing and able to travel as needed • Must complete applicable pre-employment screening requirements • Must complete employment eligibility verification through Form I-9 • Employees are expected to be on camera during meetings unless extenuating circumstances apply

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Flexible spending account • Generous paid time off • Sponsored volunteer opportunities • 401(k) with a company match • Free access to all online programs • Remote work arrangement • Company events, conferences, and summits may be available through travel opportunities

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