Growth Strategy Lead

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PolicyMe

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

💸 Finance

👥 B2C

Insurance • Finance • B2C

PolicyMe is a Canadian insurance company that specializes in offering affordable and straightforward life insurance, critical illness, and health and dental insurance products. Their services are primarily delivered online, providing users with the convenience of obtaining quotes and securing insurance coverage quickly and efficiently. PolicyMe is recognized for its no-hassle approach, featuring fast approvals and the ability to tailor coverage to the customer's needs. With a strong focus on term life insurance, they also provide various coverage options for families, individuals, and seniors. Their mission is to simplify the insurance purchasing process for Canadians by leveraging technology and expert advice.

📋 Description

• Develop the go-to-market strategy for our newest opportunities – new customer segments, newly launched product lines, and future partner launches. • Build deep customer and market understanding through primary research: customer conversations, advisor call reviews, funnel data, and competitive pricing analysis. • Own the go-to-market strategy for new and existing customer segments, determining who we target, how we win, and what drives profitable growth, while partnering with cross-functional teams to bring that strategy to market. • Define which customer segments we can win profitably, and prioritize where we invest. • Design and run go-to-market experiments with a dedicated test budget: validate segments, messages, and channels at small scale before we invest at volume. • Make clear calls on what to scale, iterate, or kill – backed by data. • Build playbooks from what works so the broader team can run them, then move to the next opportunity. • Strengthen the positioning and point of view across our highest-performing product line, working closely with our content and paid teams. • Bring the voice of the customer into how we market – grounded in research, not assumptions. • Coordinate launch readiness with Product, Sales, and Operations so new products ship with go-to-market behind them. • Over time, build context on our B2B2C partner programs to support future partner launches.

🎯 Requirements

• 4–6 years in strategy consulting, investment banking, growth/strategy at a high-growth startup, or brand/category management at a top CPG – ideally with some operating experience at a startup or scale-up. • Exceptional analytical horsepower: you structure ambiguous problems, build the analysis yourself, and turn it into a clear recommendation. A track record of solving hard problems and grinding until they're solved matters more than direct experience in this exact job. • Strong instinct for customers: you'd rather talk to ten customers than build a model on assumptions – but you can build the model too. • A doer. You're energized by rolling up your sleeves in a company where there's no one to delegate to. • AI-native: you use AI daily to research, analyze, and produce faster – and you raise the bar for how a team works with it. • Comfortable owning a number and being measured against it every quarter. • Strong communicator who can align executives, channel owners, and product teams behind a direction. • No insurance experience required – we'll teach you the industry; you bring the curiosity and the work ethic.

🏖️ Benefits

• Generous PTO - 20 vacation days • A comprehensive benefits plan with premiums paid in full by PolicyMe • Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential • An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry • Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!) • Access to stock options based on performance