Fashion Account Director

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🕒 4 days ago

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own a portfolio of 4–6 fashion and apparel accounts • Identify growth constraints, build roadmaps, and hold the team accountable • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital's Nova ecosystem as it relates to the department • Run quarterly Power Circuit reviews across Business, Audience, Product, Messaging, Channels, and Measurement • Maintain understanding of fashion business fundamentals, including pricing, merchandising, and multi-channel distribution • Own senior client relationships and connect creative and campaign decisions to business outcomes through QBRs • Coordinate paid search, paid social, influencer, SEO, email, and creative teams • Consult on customer retention strategy, including repeat purchase rate, cohort LTV, and loyalty mechanics • Manage retention and expansion, lead renewals, and grow MRR • Build multi-threaded relationships across client organizations • Ensure daily use of Iris, nova, Pulse, and Power Circuit systems • Coach and give direct feedback to analysts and specialists

🎯 Requirements

• 6+ years in fashion or apparel marketing, agency or brand side • Understanding of how creative strategy and media strategy interact • Fluency in the influencer and UGC ecosystem, including briefing, evaluation, and scaling • Comfort with DTC-first brands and understanding of CAC, LTV, repeat rate, and margin by channel • Experience with Meta-heavy media mixes and measurement challenges, including incrementality testing, creative fatigue, and audience saturation • Experience with seasonal brands and building strategies that account for seasonality • Track record of retaining and growing accounts

🏖️ Benefits

• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives