Senior Paid Advertising Strategist – Ecommerce

🔥 12 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead performance marketing strategy and execution across marquee accounts • Conduct thorough QA to prevent errors affecting client revenue • Ensure accurate budget pacing and advise on budget changes • Lead proactive strategy recommendations across assigned paid advertising channels • Analyze campaign data and client-specific sources of truth to develop actionable insights and recommendations • Maintain client testing roadmaps and project-manage experimentation next steps • Apply advanced knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices • Communicate consistently with clients and internal teams • Lead strategic conversations about media buying, performance opportunities, and optimization plans • Escalate performance risks early • Serve as a strategic leader within department and account teams • Complete new business appraisals as needed • Coach junior talent through knowledge-sharing and team ceremonies • Execute recommendations from the Power Circuit solutions roadmap • Leverage AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies

🎯 Requirements

• 4-5 years of digital marketing experience; 3+ years in an agency setting • Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Ability to formulate meaningful insights from marketing data • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company • Highly dependable, self-starter, high energy, positive attitude, good organization, and time management skills