Director of SEO

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🔥 4 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

📈 SEO Marketing

👻 Ghost score 10%

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Powered by Search

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

Powered by Search is a B2B marketing agency specializing in demand generation and revenue-focused growth for SaaS companies. They offer services including AI & LLM, search visibility (GEO), SEO, paid advertising (PPC), digital PR & link building, account-based marketing (ABM), content publishing & marketing, HubSpot MoPS & RevOps, SaaS web design & development, marketing for startups, and marketing to developers. The agency emphasizes predictable growth, driving pipeline and increasing demo/trial conversions, stacking paid and organic channels, and improving customer lifetime value. They target B2B SaaS clients and promise measurable outcomes (e. g. , increased pipeline, qualified leads, higher conversions) with playbooks, case studies, and a methodology centered on revenue metrics.

📋 Description

• Own the vision, performance, and revenue impact of the SEO department across traditional organic search and AI search visibility • Protect and improve net revenue retention • Grow revenue within the existing SEO client base • Ensure SEO services are best-in-class, scalable, and defensible as search shifts toward AI-driven discovery • Build, coach, and hold accountable a team of senior SEO experts • Manage 4–6 direct reports and work with executive stakeholders and senior client leaders • Report to the VP, Operations • Identify churn risk and lead corrective action • Own expansion strategy across the SEO client portfolio • Identify, forecast, and influence revenue growth opportunities within existing accounts • Define and own the long-term vision for SEO and AI Search • Translate vision into quarterly priorities, KPIs, and execution plans • Evolve SEO offerings across technical SEO, content strategy, authority building, and AI search / LLM visibility • Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders • Advise clients on SEO performance in relation to pipeline, revenue, and business impact • Hire, develop, and retain SEO leaders • Coach high performers and manage underperformance • Create career paths, expectations, and accountability across the department • Manage capacity planning and resourcing • Own departmental P&L forecasting, capacity planning, and prioritization • Establish quality control and performance standards • Use data to guide decisions, investments, and trade-offs

🎯 Requirements

• 7+ years of SEO experience, including 3+ years in B2B SaaS • 5+ years leading teams, including senior-level managers or leads • Proven experience leading SEO programs for complex, high-growth websites • Demonstrated success driving expansion revenue and retention • Deep expertise in technical SEO, content strategy, and authority / link building • Strong working knowledge of AI search visibility, including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery • Strong understanding of pipeline, attribution, and revenue reporting • Experience with GA4, Google Search Console, and CRM data • Experience partnering with Sales, RevOps, Content, and Marketing leadership • Experience operating in a fully remote, globally distributed environment • Ability to think in terms of revenue, retention, and business outcomes • Ability to make difficult people decisions • Ability to balance strategic vision with operational execution • Ability to earn trust quickly with executive clients and team members • High standards for personal and team performance

🏖️ Benefits

• Competitive base salary + quarterly performance bonuses • 5 weeks paid time off • Flexible remote work (4-hour overlap with Americas time zones) • Comprehensive health benefits for Canadian residents • Regular in-person team meetups and annual retreat • Weekly 1:1 coaching and professional development • Direct client access and strategic autonomy • Work directly with clients (no account managers)

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