SEO, AEO Web Strategist

Job not on LinkedIn

🔥 33 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 SEO Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

POKA

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1991

🏥 Healthcare

🤝 B2B

🛍️ eCommerce

Healthcare • B2B • eCommerce

POKA is an online dental supply retailer and distributor serving dental practices and dental laboratories. The site/catalog (in Romanian) lists a broad range of products including dental chairs/units, intraoral cameras, sterilization systems (autoclaves, thermodesinfectors), ultrasonic baths, lamps, profilaxis equipment, endodontic and surgical instruments, implants and implant accessories, prosthetic and restorative materials (composites, cements, impression materials), CAD/CAM and laboratory equipment (scanners, 3D printers, furnaces, sintering machines, milling machines), consumables, and clinic/lab furniture. The offering and website layout indicate an e-commerce catalog targeting professional buyers (clinics and labs) with product categories, promotions, contact and delivery information.

📋 Description

• Build and lead an integrated SEO and AEO roadmap to increase organic visibility, qualified traffic, and brand presence in AI-generated answers • Conduct keyword, topic, and intent research and turn findings into content and site architecture plans • Structure content to enable its extraction and citation by answer engines • Implement and maintain Schema.org structured data • Monitor and improve Poka’s presence on ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews • Strengthen E-E-A-T signals • Conduct technical SEO audits covering crawlability, indexing, speed, Core Web Vitals, mobile experience, internal linking, canonicalization, and redirects • Collaborate with Development to prioritize and deploy technical fixes • Manage XML sitemaps, robots.txt, and crawler access policies, including AI crawlers • Lead the CRO program from end to end • Plan and conduct A/B and multivariate tests on pages, forms, calls to action, navigation, pricing, and user journeys • Use analytics data, heatmaps, session recordings, surveys, and usability testing to understand visitor behavior • Collaborate with Design and Content teams to improve messaging, layout, and user experience • Build and maintain a prioritized testing backlog • Define KPIs and build dashboards covering organic traffic, rankings, AI visibility, engagement, conversions, and site-attributed pipeline or revenue • Deliver regular performance reports with insights and recommendations • Stay current with search algorithms, AI search, and CRO best practices, then adjust the strategy accordingly

🎯 Requirements

• 7+ years of experience in SEO, web strategy, or growth marketing, with measurable results in organic growth and conversion improvement • In-depth knowledge of on-page, off-page, technical SEO, and AEO • Strong practical understanding of how large language models and AI search engines retrieve, summarize, and cite content • Proven experience managing structured CRO programs, including test design, statistical significance, and translating results into concrete actions • Hands-on proficiency with Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and testing platforms such as VWO, Optimizely, or AB Tasty • Experience with AI visibility tracking tools such as Scrunch AI, Profound, or Semrush and Ahrefs AI tracking features • Experience with Hotjar, Microsoft Clarity, or FullStory • Working knowledge of HTML, CSS, and structured data (JSON-LD) • Comfortable working with modern CMS platforms such as WordPress • Familiarity with JavaScript SEO, CMS configuration, or site migrations • Strong analytical skills and the ability to explain complex data clearly to non-technical audiences • Excellent communication and project management skills, with a track record of effective collaboration across cross-functional teams • Proficiency in English is essential

🏖️ Benefits

• A dynamic and collaborative work environment • Generous vacation policy from day one • Hybrid work for employees living within 40 km of the Quebec City office or 15 km of the Montreal office, with two days per week in the office • 100% remote work if you do not live within the areas mentioned above • A genuinely flexible schedule that allows you to adapt your workday • Group insurance from your first day (dental, prescription drugs, disability, travel insurance, and more), with employer contributions, telemedicine access, and an Employee Assistance Program • Group RRSP with employer contributions after one year of service through Wealthsimple • MacBook Pro and a $500 home-office allowance upon hiring • Annual training and development budget • Tools and opportunities for career growth • Attractive employee referral program for successful hires • Unlimited delicious snacks (fresh fruit, snacks, pastries, coffee, tea, and more)

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume