Director, Integrated Marketing

Job not on LinkedIn

🕒 3 days ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PRECISIONvalue

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

Consulting • Healthcare • Healthcare Insurance

PRECISIONvalue is a company that specializes in market access and commercialization strategies for life sciences and pharmaceutical industries. They leverage a team of experts, including former payer decision makers, to provide insights across various market channels. Their services include demonstrating the value of life-science innovations, strategic market access, training solutions, and developing key insights for commercialization success. PRECISIONvalue also offers on-demand webinars, white papers, and forums to share exclusive insights with their clients. They focus on ensuring that life-changing medicines are accessible to patients by combining scientific data and empathetic communication strategies to maximize commercial success.

📋 Description

• Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts • Develop campaign briefs, messaging, customer journeys, channel plans, and activation calendars • Align thought leadership strategy and editorial plans with marketing and practice teams • Partner with subject matter experts to develop differentiated perspectives • Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets • Direct digital strategies across websites, email, social media, search, paid media, and marketing automation • Connect conference and event marketing to campaigns before, during, and after key industry moments • Partner with commercial leaders and sales on account-based programs, ICP targeting and segmentation, and client engagement strategies • Maintain consistent brand storytelling and editorial quality across channels • Execute paid and earned media strategies to increase brand visibility, promote thought leadership, and drive audience engagement • Design and lead segmentation and targeting of priority clients and buying centers • Deliver personalized campaigns and account-specific content to increase penetration, opportunity creation, and client growth • Utilize AI tools to orchestrate workflows, data outputs, and scheduling • Track and manage KPIs using HubSpot, Salesforce, and campaign data • Report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results • Travel up to 10%

🎯 Requirements

• 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets • Bachelor's degree or equivalent combination of education and relevant professional experience • Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement • Strong marketing and communications skills • Ability to translate complex subject matter into compelling client-facing narratives • Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys • Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams • Comfort with campaign analytics, lead generation, and commercial funnel reporting • HubSpot and Salesforce experience preferred • Experience with HubSpot, Salesforce, Demandbase, account-based marketing programs, and AI marketing tools • Up to 10% travel • Must be legally authorized to work in the country of employment without employer sponsorship

🏖️ Benefits

• Discretionary annual bonus • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Paid time off for sick leave and vacation