Head of Regional Marketing

🕒 2 days ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

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ProBio

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

🧬 Biotechnology

💊 Pharmaceuticals

🏭 Manufacturing

💰 $220M Series C on 2023-01

Biotechnology • Pharmaceuticals • Manufacturing

ProBio is a contract development and manufacturing organization (CDMO) focused on biologics, cell & gene therapies, and mRNA-LNP discovery and GMP manufacturing. The company provides integrated services across antibody discovery, engineering and developability assessment, IND‑enabling CMC, regulatory support and tech transfer, and GMP production for advanced modalities including in vivo CAR‑T, bispecific/trispecific antibodies, antibody‑drug conjugates (ADCs), lentiviral vectors and targeted RNA delivery platforms. ProBio emphasizes phase‑appropriate quality/compliance and global capacity to support programs from discovery through early commercialization.

📋 Description

• Lead and mentor a team of content and regional marketers • Own the development of the annual marketing plan for US/EU • Convert strategy to execution and track KPI progress monthly • Identify customer insights across modalities to create brand and portfolio value propositions • Champion brand consistency across external and digital content by creating guidelines and processes • Develop customer-focused value propositions and messaging across the sales process • Develop and execute regional marketing plans aligned with global campaigns, product launches, and sales priorities • Drive demand generation through trade shows, seminars, webinars, ABM, and regional strategic events • Explore ABM programs for strategic accounts and segments with Sales • Partner with regional Sales leadership on go-to-market priorities and pipeline goals • Own regional marketing pipeline targets and align them with business objectives • Source and leverage metrics to monitor field marketing performance and optimize ROI

🎯 Requirements

• 10+ years of experience in marketing, content strategy, or demand generation, preferably within the life sciences, biotech, or CDMO sectors • Proven track record of driving strong value propositions through customer and market understanding • Expertise in content and event strategy, third-party networking, and partnering ecosystems • Experience with digital platforms and factors to drive engagement success • Experience working in a global organization with regional responsibility • Exceptional leadership skills with the ability to motivate and grow high-performing teams • Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment • Data-driven mindset with the ability to translate marketing performance into demand generation and measurable pipeline growth in partnership with Sales • Excellent communication, influence, and stakeholder management skills • Ability to travel in region of responsibility 25%

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) retirement plan with a company match that vests fully on day one • Paid parental leave after three (3) months of employment • Paid time off including vacation time, personal time, sick time, floating holidays, and company holidays • Flexible spending and health savings accounts • Life and AD&D insurance • Short- and long-term disability coverage • Legal assistance • Supplemental pet, critical illness, accident, and hospital indemnity insurance • Commuter benefits • Well-being initiatives • Peer-to-peer recognition programs

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