Senior Customer Marketing Manager

🕒 August 27

🇺🇸 United States – Remote

💵 $105k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ProcessUnity

WebsiteLinkedInAll Job Openings

51 - 200 employees

📋 Compliance

🔒 Cybersecurity

🏢 Enterprise

💰 Private Equity Round on 2021-09

Compliance • Cybersecurity • Enterprise

ProcessUnity is a leading provider of third-party risk management and cybersecurity risk management solutions. The company's platform offers comprehensive tools for automating third-party risk lifecycles, from onboarding and due diligence to ongoing monitoring and performance management. ProcessUnity is particularly known for its configurability and enterprise integrations, enabling organizations to unify their risk data and collaborate more effectively. With a strong emphasis on compliance, ProcessUnity also provides solutions for regulatory compliance, anti-bribery, and cybersecurity governance. The Global Risk Exchange, formerly known as CyberGRX, is part of ProcessUnity's offerings, providing access to a vast library of third-party risk assessments. ProcessUnity's platform is recognized as a leader in the Forrester Wave for Third-Party Risk Management Platforms.

📋 Description

• Build and execute customer lifecycle marketing programs covering adoption, education, retention, advocacy, and expansion across global customer segments • Develop segmentation strategies based on persona, industry, region, product adoption, customer maturity, health, and usage signals • Partner with Product, Product Marketing, and Sales on cross-sell/upsell campaigns and new product or feature launch and adoption programs • Own the customer communications strategy and editorial calendar, including newsletters, product updates, and webinars • Lead planning and execution of the UNITE Customer Summit and regional customer events • Translate customer feedback into engagement opportunities and marketing strategy with Customer Success and Product • Build and scale a customer advocacy program including references, case studies, testimonials, G2/Gartner Peer Insights reviews, speaking opportunities, and customer advisory initiatives • Develop campaigns, webinars, and engagement programs to grow participation in ProcessUnity's Global Risk Exchange • Define and report on customer marketing KPIs and track marketing-sourced/influenced pipeline and expansion revenue • Coordinate consistent messaging and localized customer experiences with Demand Generation, Product Marketing, Partner Marketing, Customer Success, Sales, and regional teams • Manage the customer marketing budget and vendor relationships • Stay current on lifecycle marketing best practices and AI-powered marketing technologies

🎯 Requirements

• 7+ years of experience in customer marketing, lifecycle marketing, growth marketing, or customer engagement within a B2B SaaS organization • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience • Proven success building customer marketing programs that improve customer engagement, product adoption, retention, advocacy, and expansion • Experience partnering closely with Customer Success, Sales, Product, Product Marketing, and Marketing Operations • Strong understanding of customer lifecycle marketing, customer segmentation, journey orchestration, marketing automation, and customer communications • Experience using customer data, product analytics, customer health metrics, and lifecycle insights to create personalized customer experiences • Demonstrated success planning and delivering customer conferences, executive events, user groups, and advocacy programs • Experience with Marketo, Salesforce, 6sense, ON24, or similar marketing technology platforms • Strong analytical mindset with experience measuring campaign performance and translating customer data into actionable insights • Excellent project management and cross-functional collaboration skills • Outstanding written communication and storytelling abilities with experience developing customer-facing content

🏖️ Benefits

• Bonus depending on experience