Director of eCommerce – DTC

Job not on LinkedIn

🔥 1 hour ago

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 18%

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Pulp & Press Juice Co.🥤

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2014

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

Pulp & Press Juice Co. is a wellness-focused brand that offers a range of organic and cold-pressed juices, wellness shots, smoothies, and probiotics. Committed to sustainability, each purchase helps prevent plastic waste from entering oceans. They provide nutrient-dense products aimed at improving health, energy, gut health, and overall wellness, accessible through various retail locations in Canada and the United States.

📋 Description

• Build the DTC growth engine for Protein Candy and Pulp & Press • Set and lead DTC strategy and roadmap across eCommerce, marketplaces, social shopping, and new channels • Own channel mix, investment decisions, marketplace business cases, and DTC team growth • Drive acquisition and retention across paid media, SEO, and CRO • Test and scale advertising channels, formats, and audiences • Use DTC to launch products, flavours, and bundles and feed learnings into innovation • Own both Shopify sites end to end, including eCommerce, UX, performance, MarTech, analytics, CRO, and A/B testing • Manage Amazon US and Canada operations, including listings, A+ content, storefronts, ads, reviews, account health, and FBA inbound • Own TikTok Shop setup, listings, affiliate commissions, Shop ads, and GMV • Expand into new marketplaces and protect online brand presence • Own DTC revenue targets, contribution-margin P&L, pricing, promotions, offers, and reporting • Set marketing KPIs, ensure accurate data capture and attribution, and run weekly and monthly reports and dashboards • Manage paid media, marketplace, and site agency partnerships, including scopes, KPIs, fees, check-ins, and business reviews • Recommend which capabilities to bring in-house and which partners to add • Partner with Logistics, Supply Chain, Customer Care, Operations, Social, Design, and Retail • Forecast DTC and FBA demand to prevent stockouts and storage fees • Align creative, pricing, launches, inventory, and service levels across teams

🎯 Requirements

• 7+ years in eCommerce or DTC growth for a consumer brand • Proven revenue growth and P&L ownership down to contribution margin • Experience managing agencies and holding them to clear scopes, KPIs, and fees • Expert Shopify knowledge, including UX, CRO, A/B testing, and site performance • Hands-on Amazon experience, ideally in both the US and Canada, including listings, A+ content, ads, account health, and FBA • Knowledge of TikTok Shop and social shopping, or willingness to build them • Experience with paid media, SEO, or affiliate programs • Experience testing channels such as TikTok, YouTube, CTV, and retail media • Comfort with attribution, dashboards, and data-driven decision-making • Ability to build business cases for new channels and reject unviable opportunities • Ability to forecast demand with Operations and understand inventory, stockouts, and FBA storage fees • Ability to collaborate across retail, operations, supply chain, creative, and customer care • Ability to lead a growing team • Hands-on, fast, and resourceful approach • Nice to have: background in CPG, food, beverage, snacks, or wellness brands • Nice to have: experience managing pricing and unauthorized resellers • Nice to have: experience launching new products through DTC alongside a retail business • Nice to have: familiarity with Klaviyo and common Shopify MarTech tools • Based in the GTA or Southwestern Ontario is a nice to have

🏖️ Benefits

• Diversity and inclusion commitment • Recruitment accommodations available upon request

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