Senior Growth Marketing Manager

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Push Operations

51 - 200 employees

đŸ‘„ HR Tech

☁ SaaS

đŸ€ B2B

HR Tech ‱ SaaS ‱ B2B

Push Operations is a cloud-based workforce management and payroll platform that helps restaurants and hospitality businesses automate scheduling, time tracking, hiring and onboarding, payroll, HR compliance, and reporting. The SaaS product includes one-click payroll, mobile clock-in with photo/facial capture, real-time BI dashboards, integrations with POS and accounting systems, and industry-specific features for quick service, cafes, pizzerias, pubs, and breweries to reduce labor costs and simplify HR operations.

📋 Description

‱ Own paid strategy and performance for our two brands ‱ Set audience strategy, targeting architecture, and budget allocation, with a Paid Ads Manager executing within the framework you build ‱ Drive efficiency improvements through sharper ICP-based audience segmentation, exclusion logic, and continuous optimization ‱ Run a structured test-and-learn cadence: message variants, offer tests, audience experiments and apply what you learn ‱ Partner with Brand & Content team on messaging inputs and creative strategy to ensure paid creative and landing page copy are grounded in brand positioning and ICP-validated messaging ‱ Own the web and conversion function through your direct report: Web & Conversion Manager ‱ Set the strategic direction for CRO across our website: your manager executes within that framework ‱ Ensure web tracking is set up correctly and integrated with paid reporting for clean attribution ‱ Own chatbot conversion rate and leads routed to pipeline ‱ Build and manage AI-enabled marketing workflows and campaign automation that make the team faster and more scalable, including AI agents where applicable ‱ Analyze and optimize performance across your channels and bring performance insights back to the team on a regular cadence

🎯 Requirements

‱ 5+ years in growth marketing, demand generation, or paid acquisition at a B2B SaaS company; you've owned channel performance and pipeline numbers, not just run campaigns ‱ You've managed paid programs with real budget responsibility. You know what good targeting looks like and you've built it from scratch or fixed it when it wasn't working ‱ Experience managing or influencing web conversion strategy; you understand how paid and landing page performance connect ‱ You're comfortable as a player-coach: managing two direct reports while staying hands-on yourself ‱ You think in systems: automation, workflows, experimentation. and you build things that get better over time ‱ You use data to make decisions and communicate them clearly to sales and cross-functional partners ‱ You actively use AI tools to work faster and smarter, this isn't a nice-to-have for us, it's how we operate.

đŸ–ïž Benefits

‱ Health insurance ‱ Professional development opportunities ‱ Flexible work arrangements

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