Senior Growth Marketing Manager

🕒 4 days ago

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Push Operations

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🏨 Hospitality

🍽️ Food & Beverage

Healthcare • Hospitality • Food & Beverage

Push Operations is a cloud-based workforce management and payroll platform that helps restaurants and hospitality businesses automate scheduling, time tracking, hiring and onboarding, payroll, HR compliance, and reporting. The SaaS product includes one-click payroll, mobile clock-in with photo/facial capture, real-time BI dashboards, integrations with POS and accounting systems, and industry-specific features for quick service, cafes, pizzerias, pubs, and breweries to reduce labor costs and simplify HR operations.

📋 Description

• Own paid strategy and performance for two brands • Set audience strategy, targeting architecture, and budget allocation, with a Paid Ads Manager executing within the framework you build • Drive efficiency improvements through sharper ICP-based audience segmentation, exclusion logic, and continuous optimization • Run a structured test-and-learn cadence: message variants, offer tests, audience experiments and apply what you learn • Partner with Brand & Content team on messaging inputs and creative strategy to ensure paid creative and landing page copy are grounded in brand positioning and ICP-validated messaging • Own the web and conversion function through your direct report: Web & Conversion Manager • Set the strategic direction for CRO across our website • Ensure web tracking is set up correctly and integrated with paid reporting for clean attribution • Own chatbot conversion rate and leads routed to pipeline • Build and manage AI-enabled marketing workflows and campaign automation

🎯 Requirements

• 5+ years in growth marketing, demand generation, or paid acquisition at a B2B SaaS company; you've owned channel performance and pipeline numbers, not just run campaigns • You've managed paid programs with real budget responsibility. • Experience managing or influencing web conversion strategy; you understand how paid and landing page performance connect • You're comfortable as a player-coach: managing two direct reports while staying hands-on yourself • You think in systems: automation, workflows, experimentation and you build things that get better over time • You use data to make decisions and communicate them clearly to sales and cross-functional partners • You actively use AI tools to work faster and smarter, this isn't a nice-to-have for us, it's how we operate.

🏖️ Benefits

• Competitive salary • Professional development opportunities • Supportive environment to foster passion for work