Content Strategist

🔥 48 minutes ago

🇨🇦 Canada – Remote

💵 $75k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ratehub.ca

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

🛡️ Insurance

💼 Consulting

💸 Finance

💰 $12M Series A on 2018-01

Insurance • Consulting • Finance

Ratehub. ca is a Canadian online platform that provides a comprehensive suite of financial comparison tools and services. It helps Canadians compare and find the best rates for mortgages, credit cards, savings accounts, investments, and various insurance products. With a focus on transparency and education, Ratehub. ca offers calculators and resources to guide consumers in making informed financial decisions. The platform has won multiple awards for its excellence in mortgage brokerage, having funded over $16 billion in mortgages. Ratehub. ca partners with financial institutions and is compensated through advertisements and customer referrals, although not all listed products are tied to compensation.

📋 Description

• Develop data-driven content and SEO/GEO strategy for sponsored content • Monitor traditional search rankings and AI-generated answers using SEO and AI Search Analytics platforms • Analyze organic traffic, rankings, engagement, conversions, AI-search visibility, mentions, and citations • Identify content gaps, high-value topics, emerging search trends, and opportunities for organic growth • Collaborate with the Senior Organic Growth Manager, Partnerships Team, partners, Content Team, and cross-functional stakeholders • Develop sponsored content ideas and maintain a sponsored content calendar • Write and produce blog posts, sponsored emails, social content, forum posts, and short-form video scripts • Manage partner review and approval rounds • Refresh and optimize sponsored content and landing pages using performance data • Use AI tools for research, ideation, analysis, and content generation while maintaining editorial standards and brand voice • Build sponsored content emails and recommend distribution strategies across Google Search, AI search, Reddit, forums, social media, email, and short-form video • Create social content for Meta, TikTok, and LinkedIn and support community engagement • Run paid social campaigns, including Meta ads and boosted Instagram posts • Track campaign performance, establish KPIs, and prepare partner performance reports • Edit, format, and publish website content in WordPress • Collaborate on CMS components, website functionality, content updates, and improvements to the content experience

🎯 Requirements

• 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field • Strong analytical skills and ability to interpret performance data, identify patterns and opportunities, develop hypotheses, and translate findings into recommendations • Excellent writing and editing skills • Strong understanding of SEO, GEO, and AI-powered search • Experience using analytics and SEO tools, including Google Analytics, Google Search Console, SEO platforms, and/or AI Search Analytics platforms • Understanding of how content, SEO, GEO, email, and distribution work together to drive measurable business results • Curiosity and willingness to experiment with new content formats, AI tools, and emerging discovery channels • Strong research skills and ability to develop expertise in complex subject areas • Ability to turn complex information from subject matter experts into clear, compelling, consumer-friendly content • Strong interest in the Canadian personal finance space • Previous experience with WordPress or another CMS • Experience building and managing email campaigns or eblasts • Strong project management skills and ability to manage multiple priorities and deadlines • Excellent written and verbal communication skills • Experience with sponsored or branded content is an asset

🏖️ Benefits

• Remote-first environment with flexibility to work from anywhere in Canada • Occasional in-person team gatherings • Flexible hours and autonomy to manage your schedule • Individual training allowance for professional development • Regular remote and in-person team socials • Accommodations available upon request for candidates with disabilities

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