VP of Sales – Bars

🕒 September 11

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Raw Nutrition

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Raw Nutrition is a direct-to-consumer nutrition and supplement brand selling performance-focused products via an online Shopify store. The site lists product categories including pre-workouts, protein (whey, vegan, protein bars), creatine (monohydrate, gummies), amino acids (EAA), endurance & hydration fuels, ready-to-drink items, and wellness products. The storefront highlights features like third-party testing, subscription options (Subscribe & Save), promotions (free shipping thresholds, bundle codes), and targets athletes and everyday gym-goers.

📋 Description

• Build the commercial strategy for all protein bar sales across RAW Nutrition and MORE Nutrition • Report directly to Dom Iacovone, CEO of RAW Nutrition • Grow the Protein Foods business across North America from launch through national scale • Win new retail distribution across every major channel • Expand existing retailer partnerships • Design the go-to-market architecture, including direct versus broker strategy, distribution strategy, account coverage model, and key distributors • Hire and lead the national sales organization • Develop annual customer plans • Lead retailer negotiations • Manage broker relationships • Build category growth strategies • Drive retailer-specific innovation • Manage customer P&Ls • Forecast distribution opportunities • Collaborate with Marketing, Supply Chain, Operations, and Product Development • Determine which products should be built specifically for each retailer • Serve as the face of the protein foods business with largest customers • Establish strategic partnerships with top retailers and increase velocities across key accounts • Build a high-performance sales organization supporting a nine-figure business

🎯 Requirements

• 8+ years of CPG sales leadership experience • Significant experience within protein bars, functional foods, functional bars, snacks, candy/confectionery, or sports nutrition • Existing personal relationships with senior buyers across major U.S. retailers • Senior-level experience personally selling into Club, Convenience, and/or FDM • Proven history of winning new distribution with specific, verifiable results • Experience managing national accounts • Experience leading high-performing sales teams • Strong commercial and financial acumen • Exceptional negotiation skills • Willingness to travel extensively • Deep relationships across Club, FDM, Mass, Convenience, Drug, Military, and Export channels • Knowledge of category economics, retailer expectations, promotional planning, innovation strategy, velocity management, assortment optimization, and distribution expansion

🏖️ Benefits

• Industry-leading base salary • Aggressive annual performance bonus • Long-term wealth creation opportunities tied to business performance • Executive benefits package • Relocation assistance, if needed • Remote work (United States)