Growth Marketing Specialist

Job not on LinkedIn

🕒 November 2

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 18%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 10 days.
• Jobs at this company usually fill in 37 days.
• No salary listed.

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Rayda

WebsiteLinkedInAll Job Openings

11 - 50 employees

📦 Logistics

💼 Consulting

🏥 Healthcare

💰 Pre seed on 2023-02

Logistics • Consulting • Healthcare

Rayda is a SaaS platform that automates global employee device lifecycle management for companies. It handles procurement, pre-configuration, international shipping, tracking, maintenance, secure data wiping, retrieval, storage, insurance, and sustainable disposal across 170+ countries, enabling IT, HR, and operations teams to equip remote employees quickly and reliably. Rayda centralizes device tracking and documentation, reduces device-related tickets and costs, and accelerates onboarding and offboarding workflows for distributed, enterprise customers.

📋 Description

• Develop and execute campaigns that generate qualified sales opportunities • Identify high-potential customer segments, buyer personas, industries, and geographic markets • Collaborate with Sales and SDR teams to align campaigns with commercial priorities • Improve lead qualification, routing, nurturing, and pipeline conversion • Identify, test, and scale acquisition channels including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns • Prioritise marketing activities based on measurable commercial impact • Optimise acquisition channels and marketing spend based on performance • Analyse customer acquisition funnels and identify conversion barriers • Optimise landing pages, calls to action, demo-booking flows, and lead forms • Test messaging, value propositions, offers, and audience segments • Build targeted email sequences, nurture campaigns, and re-engagement programmes • Segment audiences and improve lead follow-up processes • Identify high-intent search opportunities and improve organic acquisition • Distribute and convert existing content into qualified opportunities with the Content & Communications Specialist • Improve visibility across search engines and AI-powered platforms • Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency • Develop growth dashboards and provide actionable performance insights • Run structured experiments, evaluate results, and scale successful initiatives • Maintain accurate campaign attribution and CRM reporting

🎯 Requirements

• Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing • Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies • Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes • Understanding of B2B buyer journeys, lead qualification, and sales funnel management • Experience using CRM systems and marketing automation or email marketing tools • Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation • Strong analytical, problem-solving, and communication skills • Ability to independently execute campaigns, manage experiments, and collaborate across teams • Preferred: Experience marketing B2B SaaS products to mid-market or enterprise customers • Preferred: Knowledge of account-based marketing, SEO, paid acquisition, and content-led growth • Preferred: Experience with automated lead-nurturing programmes • Preferred: Familiarity with HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager • Preferred: Experience using AI tools for marketing research, campaign execution, and analysis • Preferred: Experience working with distributed teams or international markets

🏖️ Benefits

• Remote work arrangement

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