Director of Digital Brand Strategy

Job not on LinkedIn

🕒 September 4

🇺🇸 United States – Remote

💵 $125k - $160k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Recruit WA

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏗️ Construction

🏥 Healthcare

📦 Logistics

Construction • Healthcare • Logistics

Recruit WA is an annual recruitment and upskilling event held in conjunction with the Perth Tradie Expo at Ascot Racecourse. The event brings together businesses from a variety of sectors, including construction, engineering, infrastructure, mining, transport, education, and healthcare, to connect with 'job-ready' individuals seeking new challenges and employment opportunities. Companies have the opportunity to showcase their employment opportunities in a relaxed, village-style environment, while attendees can explore a broad range of job openings. Recruit WA is designed for skilled and semi-skilled candidates and attracts a large number of attendees looking for employment across multiple sectors.

📋 Description

• Own the full digital brand experience across reviews, social community, engagement, and customer experience • Define and execute the digital brand development strategy • Integrate reviews, social community, engagement, and experience objectives • Lead and develop the Email Marketing, Social Media Manager/ORM, and CX Supervisor functions • Set brand voice standards across email, social, and review response channels • Report performance and sentiment trends to executive leadership • Direct lifecycle and consideration-stage email programs • Grow the customer database and support research initiatives • Oversee real-time review/rating monitoring across Google, Yelp, BBB, industry-specific sites, and social platforms • Ensure review responses follow brand voice and compliance guidelines • Direct review generation and solicitation systems • Own sentiment analysis and reporting cadence • Oversee social calendar, audience development, and influencer partnerships • Ensure creative-studio content is deployed effectively across platforms • Oversee the CX Supervisor and 5-agent team handling review monitoring and response execution • Ensure escalation paths for high-risk or compliance-sensitive customer interactions

🎯 Requirements

• BA/BS in Marketing, Business, Communication, or related field • 10+ years leading multiple digital marketing disciplines (performance marketing, lifecycle/CRM, digital experience) • Track record of integrating historically separate functions around shared customer and business outcomes • Demonstrated ownership of organic social, lifecycle/CRM, and owned digital channels • Accountability for acquisition, engagement, conversion, and retention • Experience developing lifecycle marketing strategies, including segmentation, customer journeys, automation, personalization, email, SMS, and push • Proven experience managing a customer experience or reputation management function at scale • Experience with review monitoring, response management, and escalation protocols for regulated or reputation-sensitive industries • Track record of using sentiment analysis and CX metrics to drive measurable improvements • Experience using first-party data, CRM platforms, and analytics to build audiences, personalize experiences, and improve performance • Strong knowledge of marketing automation, audience segmentation, and personalization platforms • Strong understanding of digital measurement, attribution, testing, and performance optimization • Proven ability to set vision, build strategy, execute with excellence, and use complex data to drive continuous improvement • Strong problem-solving, strategic thinking, and cross-functional collaboration in a matrix environment • Excellent organizational, project management, and communication skills (verbal and written) • Lead generation experience preferred • Bilingual in Spanish a plus

🏖️ Benefits

• 3 Weeks Paid Time Off • 12 Weeks of Guaranteed Paid Parental Leave • Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.) • 401(k) Retirement Savings Plan • Wellness Initiatives/Employee Assistance Program • Rewards and Recognition Programs • Career Development Opportunities • 15% annual bonus