Director of Marketing

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Revaly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💳 Fintech

☁️ SaaS

🤝 B2B

💰 Seed Round - Revaly on 2022-03

Fintech • SaaS • B2B

Revaly is a Payment Performance Management platform that uses AI, machine learning, exclusive issuer signals, and network intelligence to maximize approval rates and protect recurring revenue for subscription businesses. The platform prevents declines before customers hit pay, recovers failed payments using behavioral science and optimized retry strategies, and integrates with billing systems, gateways, processors, and CRMs. Revaly positions itself as an end-to-end, enterprise-ready solution focused on reducing involuntary churn and turning legitimate transactions into predictable revenue.

📋 Description

• Own Revaly’s marketing and go-to-market strategy, connecting company and product priorities to measurable pipeline, adoption, and revenue outcomes. • Lead product marketing across current and future Revaly offerings, translating complex payment technology and product capabilities into positioning, messaging, value propositions, and go-to-market plans. • Build and evolve the Payment Performance Management category story through narratives, market education, and thought leadership. • Own product launches and go-to-market programs from strategy through execution. • Develop competitive positioning and market intelligence. • Lead demand generation strategy across digital, content, email, SDR, field marketing, and owned channels. • Partner with Sales on enablement materials, talk tracks, battle cards, customer stories, and outbound assets. • Lead content and executive thought leadership strategy. • Drive co-marketing programs with strategic partners, platforms, issuers, and channel relationships. • Lead field marketing initiatives including conferences, webinars, roundtables, customer events, and executive engagement programs. • Establish marketing KPIs, attribution, reporting, and operating rhythms tied to engagement, funnel conversion, pipeline contribution, and revenue impact. • Build scalable marketing systems, processes, automation workflows, and AI-enabled ways of working. • Lead, coach, and develop a team of marketing specialists. • Serve as Marketing’s strategic voice across Sales, Product, Customer Success, Partnerships, and Executive Leadership.

🎯 Requirements

• 5–7+ years of product marketing experience, ideally in payments, fintech, payment infrastructure, or complex B2B technology. • Strong knowledge of the payments ecosystem, including merchant and issuer needs, payment approval challenges, and connecting technology. • Track record translating complex technical products into clear positioning, differentiated messaging, customer value propositions, and go-to-market programs. • Experience owning product marketing across launches, market and customer research, competitive intelligence, positioning, messaging, sales enablement, and adoption. • Experience building or shaping an emerging market category. • Experience leading and developing a team of marketing specialists. • Demonstrated experience building integrated B2B demand generation programs and connecting marketing activity to pipeline and revenue outcomes. • Strong analytical capabilities and experience with marketing KPIs, funnel reporting, attribution, and performance measurement. • Experience partnering with Product, Sales, Partnerships, Revenue Operations, Customer Success, and executive teams. • Familiarity or curiosity with AI-powered productivity tools. • Calm, confident communication and ability to thrive in fast-moving, high-accountability environments.

🏖️ Benefits

• Unlimited paid time off • 100% remote work • Flexible hours • Comprehensive health benefits package effective from day one