Global Marketing Director

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚗 Transport

🤖 Artificial Intelligence

🏢 Enterprise

Transport • Artificial Intelligence • Enterprise

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Develop and execute comprehensive field marketing strategies aligned with overall marketing objectives and business goals • Identify key target markets, customer segments, and geographic regions to focus marketing efforts • Leading the HubSpot marketing automation system utilization • Directing social media presence and brand positioning • Develop and implement integrated marketing campaigns across all mediums • Collaborate closely with the sales team to understand their needs and provide necessary tools and resources • Conduct market research, analyze industry trends, competitive landscape, and customer insights • Plan, coordinate, and execute field marketing events such as tradeshows, conferences, and customer appreciation events

🎯 Requirements

• Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred) • Significant experience in field marketing or related roles • Excellent leadership and team management skills • In-depth knowledge of B2B marketing principles, techniques, and best practices • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions • Experience in managing budgets and allocating resources effectively • Familiarity with marketing automation platforms, CRM systems, and analytics tools • Ability to work in a fast-paced, dynamic environment

🏖️ Benefits

• Equal opportunity in employment regardless of gender, gender identity, sexual orientation, marital status, race, nationality, religion, age, disability, political beliefs, or any other factor