Director, Product Marketing

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TrustArc

WebsiteLinkedInAll Job Openings

201 - 500 employees

📋 Compliance

☁️ SaaS

Compliance • SaaS

TrustArc is a leading provider of privacy compliance solutions, helping companies navigate, automate, and certify their compliance with data protection regulations such as GDPR, CCPA, and others. TrustArc offers a comprehensive suite of products including Privacy Studio, Governance Suite, Assurance Services, and various certifications. These solutions are designed to automate consent management, enhance customer trust, streamline privacy workflows, and ensure robust data governance. The company is trusted by over 1500 companies worldwide, providing tools to manage AI governance, consumer preference management, data mapping, and vendor risk management.

📋 Description

• Own product positioning and messaging across the TrustArc platform, ensuring clarity, differentiation, and consistency. • Standardize and elevate competitive and market intelligence practices; be the internal authority on the privacy and data governance landscape. • Translate market insights into actionable go-to-market strategy and influence product roadmap decisions. • Develop a deep understanding of buyers, users, and customer segments. • Conduct customer interviews and engage directly with key accounts to refine value propositions. • Drive improvements to sales and marketing processes based on customer and market insights. • Lead cross-functional planning and execution of new product launches and major releases. • Build repeatable launch frameworks and ensure flawless execution across teams. • Align messaging and campaigns across digital, content, demand generation, sales enablement, and field marketing. • Equip Sales with compelling messaging, tools, and training that clearly articulate the problems we solve. • Develop high-impact collateral, competitive battlecards, pitch decks, and enablement programs. • Partner with Revenue leadership to continuously improve conversion, win rates, and deal velocity. • Serve as a thought leader and primary liaison to industry analysts (e.g., Gartner, Forrester). • Lead analyst engagement strategy, briefings, inquiries, and research participation. • Strengthen TrustArc’s category positioning and market influence. • Build, mentor, and scale a high-performing product marketing team. • Foster a culture of accountability, collaboration, and measurable impact.

🎯 Requirements

• 8–10+ years of product marketing experience in B2B SaaS, with demonstrated ownership of platform or multi-product portfolios • Proven success leading and developing product marketing teams • Strong executive presence and the ability to influence cross-functional stakeholders • Deep experience in positioning, messaging, and go-to-market strategy • Exceptional written and verbal communication skills • Strong analytical skills with the ability to translate data into strategic decisions • Operational rigor and project management expertise • Experience in privacy, GRC, compliance, LegalTech, eDiscovery, or adjacent markets is strongly preferred

🏖️ Benefits

• Competitive compensation • 100% Work from Home