Retention/Email Strategist – DTC eCommerce

🕒 September 29

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $75k - $95k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🛍️ E-commerce

🚫👨‍🎓 No degree required

👻 Ghost score 1%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 47 days.
• Jobs at this company usually fill in 50 days.

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Right Hook Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

Right Hook Digital is a performance growth agency specializing in eCommerce strategy and digital marketing services. They focus on supporting Shopify's most passionate eCommerce founders and pioneering Direct-to-Consumer (DTC) brands by delivering strategies for social media advertising, Google advertising, email marketing, SMS marketing, and influencer marketing. Their approach includes developing in-house solutions like 'True First Part Server-to-Server' tracking technology to enhance data collection and performance. Right Hook Digital is committed to building strong, trust-based relationships with their clients and focuses on achieving consistent growth and results.

📋 Description

• Own the retention strategy across a portfolio of 6-8 DTC brands, including flows, campaigns, segmentation, SMS, and lifecycle health • Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them • Brief and direct an email specialist and designer so execution runs without being in the weeds • Lead client relationships through monthly reporting, strategy presentations, and difficult conversations when performance dips • Connect retention work to LTV, repeat purchase rate, CAC payback, and contribution margin • Collaborate cross-functionally with paid social and Google pods on multi-channel clients • Stay ahead of platform changes, emerging tools, and effective practices in DTC retention

🎯 Requirements

• 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability • Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities • Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs • Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations • Experience managing or directing a small team or pod • Strong project management skills - you stay ahead of deadlines and don't wait to be chased • Excellent written and verbal communication skills • SMS experience via Klaviyo or Postscript is a strong plus • Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus • A 2-minute intro video is required to be considered - applications without one will not be reviewed

🏖️ Benefits

• A dedicated execution pod so you can stay focused on strategy • Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot • Monthly training and account reviews with top DTC marketers and retention practitioners • Real upward mobility - we promote from within and are actively building this department • Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more • A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures • A culture built on Kaizen, openness and candor, and genuine client-first thinking

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