ABM Campaign Strategist

🕒 September 29

🇺🇸 United States – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RWS Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

RWS Group is a leading provider of AI-powered language services and technology, specializing in translation and localization for a variety of industries. With a focus on enhancing global communication, RWS offers solutions that improve translation quality, manage multilingual content, and streamline the localization process. Their services cater to sectors such as aerospace, finance, legal, life sciences, and technology, leveraging advanced AI to ensure clients can effectively connect across languages and cultures.

📋 Description

• Own the marketing strategy for TrainAI across a portfolio of named target accounts • Partner with sales leads on account planning • Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue • Research accounts and provide input into account plans, stakeholder maps, entry points, opportunities, localization relationships, and ABM strategy • Conduct continuous account research to keep positioning and ABM strategy current • Create tailored cross-channel communications and ABM campaigns addressing account-specific needs and challenges • Produce personalized sales enablement materials, proposals/RFP responses, emails, advertisements, and web content • Maintain a weekly communications cadence with TrainAI BDMs • Work with marketing operations to maintain real-time ABM reporting on engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact • Contribute to a shared AI-based TrainAI ABM framework • Support cross-account marketing activities including brand awareness campaigns, organic social media management, value-added content production, and event participation

🎯 Requirements

• 5+ years’ ABM or strategic account marketing experience with large, complex B2B enterprise or hyperscaler accounts • Experience working with technical buyers and lengthy, multi-stakeholder sales cycles • Passion for the AI industry and willingness to develop sufficient technical knowledge to discuss AI training data with an ML lead • Curious, fast-learning, and genuinely willing to evolve how they work • Experience using AI to compress research-to-asset from weeks to hours • Ability to judge the quality of AI outputs and identify confidently wrong drafts • Ability and willingness to extend and improve reusable skills and agents • Familiarity with ABM technology/tools such as 6Sense, Influ2, and Mutiny • Commercial literacy, including ability to read a pipeline and stakeholder map • Ability to work fluently across disciplines and specialist teams • Experience in the AI data services space is preferred

🏖️ Benefits

• 25 days of paid time off (15 vacation days and 10 sick days) • Company holidays • Birthday day off • Paid time for volunteering in the community • 100% paid parental leave • 401(k) retirement plan and company match • Company-wide agile work policy supporting flexibility, trust, and work-life balance • Ongoing learning and professional development programs • Opportunities to expand skills and career • Collaborative and inclusive global work environment