Director, Website Experience

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Safeguard Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

📋 Compliance

👥 HR Tech

💰 Venture Round on 2019-05

B2B • Compliance • HR Tech

Safeguard Global is a company that provides services and solutions to aid businesses in expanding and managing their workforce internationally. They specialize in global payroll, workforce solutions, and providing compliance expertise to ensure businesses adhere to different regulatory requirements around the world. Their goal is to help businesses operate globally with ease, offering support in navigating complex international employment issues.

📋 Description

• Own and develop the website strategy and roadmap by synthesizing customer research, analytics, business priorities, and stakeholder input. • Analyze website performance, customer behavior, and conversion funnels to identify optimization opportunities. • Develop and maintain website personas, ICPs, customer journeys, and buying paths in partnership with Product Marketing, Sales, Sales Enablement, Analytics, and Customer Success. • Translate customer insights into website improvements, including messaging, navigation, UX, personalization, forms, trust signals, and conversion strategy. • Own the website experimentation strategy, including A/B testing, personalization, and ongoing optimization. • Define meaningful test hypotheses, prioritize experiments, measure results, and incorporate learnings into future improvements. • Partner with Demand Generation and Marketing Automation to design website-connected experiences such as retargeting, abandoned journey campaigns, and lifecycle email journeys. • Partner with Partnership Marketing to optimize partner landing pages and referral experiences. • Own Technical SEO and website health, including Core Web Vitals, accessibility, international SEO, site performance, crawlability, and structured data. • Partner with the SEO agency on on-page optimization and content SEO.

🎯 Requirements

• 8+ years of experience in website strategy, digital experience, UX, CRO, digital product management, digital marketing, or a related discipline. • Demonstrated success improving website conversion through customer research, analytics, experimentation, and user experience optimization. • Experience developing website strategy and managing digital roadmaps. • Experience managing multilingual or international websites. • Strong understanding of customer journey mapping, conversion funnels, and buyer behavior. • Strong analytical skills using GA4, PostHog, Salesforce reports or similar analytics platforms. • Working knowledge of technical website best practices, including Technical SEO, AI search optimization (AIO/GEO), website accessibility (ADA/WCAG), privacy and consent (GDPR), international websites, and Core Web Vitals. • Strong communication, stakeholder management, and leadership skills. • Experience leading and developing high-performing teams.

🏖️ Benefits

• Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work. • Bonding Leave: Enjoy paid leave to bond with your new family member. • 2 Charitable Days: Contribute to causes you believe in. • Reward & Recognition Program: Be rewarded for your success and championing our values. • Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan. • Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.