Direct Response Creative Strategist, Ad Writer

🕒 September 12

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scaling.com

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

💼 Consulting

🤝 B2B

🤖 Artificial Intelligence

Consulting • B2B • Artificial Intelligence

Scaling. com is a Scaling Advisory firm that helps business owners and entrepreneurial leaders 10x their companies in three years or less using a proprietary Scaling Framework, dedicated Scaling Strategists, group and one-on-one sessions, in-person events, and an AI-enabled portal (ScalerAI) to track commitments, progress, and accountability. It targets established businesses (typically $1M+ revenue) seeking rapid, disciplined growth through clarified goals, executional rigor, and community support.

📋 Description

• Receive winning hooks, proven video ads, performance data, creative references, and testing requests from the Head of Content and paid-media team • Diagnose the audience, pain, belief, promise, proof, curiosity, identity, or objection activated by a winning hook or ad • Contribute original concepts, competitor references, and new test ideas to the shared concept pool • Use AI to search the content database across testimonials, founder podcasts, books, posts, keynotes, trainings, member stories, and live-event excerpts • Regularly consume Scaling.com books, founder podcast appearances, keynotes, live-event content, trainings, and weekly case-study podcasts • Build evidence banks containing testimonials, proof points, founder clips, book lines, customer language, objections, and supporting stories • Write three or four new hook options, develop the body, choose the proof sequence, and create the video ad flow • Package developed angles for Creative Producers and Editors with the message, key lines, source material, intended flow, and required outcome • Review finished ads to protect strategy and clarify anything lost in execution • Create variations of winning ads by changing hooks, bodies, proof, order, framing, CTAs, or recombining elements from multiple winners • Identify what to preserve and change when refreshing winning ads • Repeat the testing and iteration cycle quickly as spend scales aggressively • Own winning-hook expansion, angle development, AI-assisted source research, testimonial and proof mining, video ad scripts and copy, variations, creative briefs, winner iteration and refreshes, performance learning, and claim/source accuracy

🎯 Requirements

• Direct-response video-ad work with clear personal ownership and measurable outcomes such as spend, qualified leads, booked calls, conversion, revenue, or lift against a control • Past work demonstrating the volume, quality, and judgment required to sustain multiple millions of dollars in monthly ad spend • Ability to explain why a hook or ad worked and how that learning was turned into the next test • Experience selling a complex, intangible, high-consideration offer; expert-led, education, or information businesses strongly preferred • Strong research judgment across transcripts, testimonials, long-form content, books, customer language, and performance data • Real AI-enabled research and writing workflow that increased speed or creative range without producing generic work • Fast, decisive collaboration with producers, editors, and designers • Excellent judgment around claims, testimonials, attribution, and source accuracy • Submission of one direct-response video ad or campaign personally shaped, including the original signal or insight, audience, hook, angle, proof, measurable result, and exact ownership • Demonstration of how AI is used to search, organize, and turn a large body of source material into a stronger ad, including the workflow and finished result

🏖️ Benefits

• PTO • US Holidays