Lead Strategist

🕒 October 7

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $115k - $150k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

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Shift Paradigm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Debt financing on 2023-01

Consulting • Marketing • Artificial Intelligence

Shift Paradigm is a digital growth consultancy and experience design agency that helps businesses connect external audiences and optimize internal operations. They provide digital product design and engineering, CX and UX strategy, MarTech and revenue operations (CRM, CDP, data orchestration), email and campaign marketing (segmentation, personalization, SMS/in-app), and operationalize AI through integrations and custom development. The firm serves clients across healthcare and med tech, manufacturing, financial services, B2B SaaS, technology, and restaurant & hospitality, positioning itself as a tech-enabled, AI-infused partner focused on driving measurable growth.

📋 Description

• Serve as a trusted strategic advisor and thought partner to clients • Build long-term client relationships and identify growth opportunities • Lead client-facing workshops and strategy presentations • Align design and copywriting partners to execute strategic visions • Develop quantifiable content strategies, test-and-learn methodologies, and measurement methodologies to demonstrate marketing ROI • Collaborate with data engineers to interpret dashboards and raw data • Analyze complex datasets and generate clear, error-free insights • Create and own client-facing decks using storytelling with data and presentation design • Communicate strategic narratives and actionable audience insights through data visualizations • Serve as a subject matter expert on email marketing trends and best practices • Share best practices with clients and colleagues • Report directly to the Senior Director of Data & Insights • Collaborate across data, creative, and operations teams on post-campaign reporting and business-led narratives

🎯 Requirements

• 10+ years of experience in omnichannel or lifecycle marketing strategy • Meaningful experience working on email marketing for or with major consumer brands • Financial services experience is a huge plus • Proven expertise leveraging data to drive business decisions • Ability to develop multi-year omnichannel test-and-learn roadmaps and granular journey-stage, channel-brief, or optimization strategies • Curious, always-learning practitioner of AI tools to aid thinking, output, and efficiency • Strong critical thinking and analytical skills paired with a creative spark • Knowledge of design, copy, and customer experience; ability to collaborate with creatives • Comfort abstracting insights from large datasets and using dashboards, including Tableau and AWS • Expert in Excel/Google Suite • Advanced knowledge of email and digital marketing metrics • Highly detail-oriented, organized self-starter with strong problem-solving skills • Executive presence with excellent written and oral communication, time management, and client deliverable development skills • Familiarity with ESPs, including SFMC and Adobe, preferred but not required • Must have current US or Canada work authorization • Must work US East Coast hours • No relocation assistance available

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Short-term disability (STD) • Long-term disability (LTD) • Life/AD&D insurance • 401(k) • Flexible Paid Time Off • Various other ancillary benefits and perks • Accommodations available on request for candidates taking part in all aspects of the selection process