Visual Merchandising & Retail Marketing Specialist

🕒 September 4

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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VIU Eyewear

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🏭 Manufacturing

🛒 Retail

💰 Venture Round on 2020-07

Healthcare • Manufacturing • Retail

VIU Eyewear is a Swiss eyewear brand that merges high fashion with technical innovation and precise craftsmanship. The company challenges traditional norms in design, production, and distribution by offering unique eyewear collections characterized by a modern yet timeless aesthetic. Designed in Switzerland and produced collaboratively with traditional manufacturers in Italy and Japan, VIU ensures superior quality at fair prices. As a direct-to-consumer brand, VIU operates over 50 retail stores across Europe and provides an online shopping experience through its global website. Their product range includes prescription frames and sunglasses, highlighting individuality through distinctive design and the use of high-quality materials such as Italian Acetate and Japanese Titanium.

📋 Description

• Develop and continuously refine Visual Merchandising Guidelines • Ensure a consistent brand experience across all VIU stores, partner stores, and franchise stores • Plan and implement store and window display concepts in collaboration with Design and Retail • Conduct regular store visits, quality checks, and team coaching sessions • Deliver visual merchandising training for Store Managers and store teams • Create visual setups for store openings, relaunches, and brand moments • Support retail marketing campaigns and product launches • Develop and implement POS materials and in-store communications • Coordinate with Brand Marketing, PR, CRM, and Digital teams to integrate campaigns in-store • Implement local activities for store openings and community events • Conduct POS performance analyses and implement optimizations

🎯 Requirements

• Several years of experience in Visual Merchandising or a comparable role in the fashion, lifestyle, or design sector • Initial experience in Retail Marketing is a plus • Strong aesthetic sensibility with an appreciation for minimalism and brand management • Strong sales orientation, with a focus on conversion, revenue, and CLV • Networking and community mindset • Initial experience successfully launching new cities, locations, or markets • Initial experience planning and implementing retail campaigns with clear sales objectives, including traffic, conversion, and AOV • Fluent German and English, with strong negotiation-level proficiency • Willingness to travel and enthusiasm for working directly with teams and stores

🏖️ Benefits

• Flexible working hours and location • VIUcademy, honest feedback, and personal and professional development opportunities • Individually tailored onboarding with regular feedback • Sports membership subsidy through Wellpass in Germany/Austria or Fitpass in Switzerland • Frames & Shades • 28 vacation days, plus additional days based on length of service • Options for sabbaticals or unpaid leave • Fair compensation • Opportunity to purchase VIU shares • Employer contribution to occupational pension plans • Corporate Benefits with numerous discounts at other brands