Membership Marketing Lead – Women Leading Travel

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Skift

WebsiteLinkedInAll Job Openings

51 - 200 employees

✈️ Travel

🏨 Hospitality

📣 Marketing

💰 $1.1M Seed Round - Skift on 2013-05

Travel • Hospitality • Marketing

Skift is a media and intelligence company that covers the global travel industry, providing news, in-depth analysis, research, newsletters, podcasts, events, and advisory services for travel and hospitality professionals and executives. It publishes timely reporting across sectors such as airlines, hotels, online travel, cruises, and tourism, and offers membership research products, conferences, executive search, and custom content/marketing services for industry stakeholders.

📋 Description

• Own WLT's worldwide membership marketing strategy and build multi-channel campaigns across email, social, and partnerships • Design and refine lead nurture flows and test messaging, cadence, and offers to improve conversion • Monitor and report on conversion, opens, renewals, and other core metrics • Manage the full member lifecycle from application and onboarding through engagement and renewal • Run recruitment campaigns and maintain a forward-looking retention calendar • Draft monthly member communications and partner updates • Build WLT's recruitment and retention messaging playbook across email, landing pages, and ROI reporting • Run the Member Ambassador Program and regional meetups, including venue coordination • Maintain CRM dashboards for pipeline and retention visibility • Collaborate with cross-functional partners on program execution

🎯 Requirements

• 3–5 years of experience in membership, community management, marketing, or client success • Experience ideally in media, associations, or events • Track record of designing and running marketing campaigns with measurable acquisition and retention results • Strong writing skills, including persuasive outreach emails, value propositions, and effective subject lines • Hands-on experience with CRM tools; HubSpot preferred • Experience with marketing automation platforms and building nurture sequences or conversion funnels • Comfort pulling reports, spotting trends, and turning data into next steps • Strong organizational skills to manage multiple campaigns, regional events, and outreach cycles • Self-directed approach and ability to independently own high-visibility programs • Comfort working in a remote, async-first environment • Must submit a cover letter along with a resume

🏖️ Benefits

• Opportunity to grow within a respected and innovative media company • Exposure to the intersection of media, events, and travel intelligence • Collaborative, supportive, and remote-friendly work environment • Remote, connected, and caring work culture • Equal Opportunity Employer committed to building a diverse team