Marketing Manager, B2B Demand Gen

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🔥 2 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Stafford Communications Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1995

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Stafford Communications is a division of Premier BPO that specializes in providing comprehensive call center outsourcing services, consulting, and compliance for regulated industries. With nearly 25 years of experience, the company serves a diverse range of sectors, including healthcare, pharmaceuticals, beauty, and food products. Stafford Communications focuses on optimizing customer service initiatives and ensuring they are aligned with marketing programs. The company offers state-of-the-art technology and expert teams to improve customer experiences and streamline call center processes globally from its offices in the USA and Canada.

📋 Description

• Execute B2B demand generation, lead nurture, and conversion aligned to company growth goals • Report regularly on marketing progress and metrics • Lead, coach, and develop a small team of marketing specialists and coordinators • Partner with sales on pipeline targets, lead scoring, and marketing-to-sales handoff processes • Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, ABM, and webinars • Own content activation across case studies, whitepapers, blogs, social proof assets, and thought leadership • Oversee marketing automation and CRM tools to track funnel performance and campaign metrics • Evaluate and evolve the website and online properties and oversee conversion rate optimization • Manage social media and brand presence • Manage external agency and vendor relationships for design, PR, and events • Own KPI reporting, including MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI, and present results to leadership • Represent marketing in cross-functional planning with sales, operations, and company leadership

🎯 Requirements

• 5+ years of B2B marketing experience, including at least 2–3 years in people management or team leadership • At least 3 years marketing specifically to the U.S. market, or 5 years within the broader North American market • Proven track record in B2B services marketing • Experience marketing complex services with sales cycles over 6 months • Demonstrated success building, rebuilding, and scaling demand generation programs that deliver pipeline results • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce requiring integrations • Data-driven approach and comfort owning KPIs and reporting to senior leadership • Must be based in the U.S.A. or Canada and work effectively across North American time zones, primarily on East Coast hours • Bachelor's degree in or equivalent practical experience • Excellent written and verbal persuasive skills • Ability to speak the language of specific BPO industry verticals and translate complex service offerings into sector-specific value propositions • BPO, IT services, or professional/managed services experience strongly preferred • Experience marketing outsourcing services to mid-market decision-makers preferred • Experience running long sales cycle demand generation across multiple industry verticals preferred • Experience marketing CX, F&A, or ITO solutions and portfolios preferred