Manager, Consumer Integrated Marketing – New Verticals

🕒 August 5

🇨🇦 Canada – Remote

💵 $138.5k - $173k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 21%

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DoorDash

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10,000+ employees

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

Food & Beverage • Logistics • eCommerce

DoorDash is a leading food delivery service that connects customers with local businesses and restaurants. By empowering local economies, DoorDash facilitates the growth and success of restaurants and retailers, offering a flexible work environment for its employees. The company emphasizes innovation and aims to redefine the local commerce experience while providing extensive benefits and opportunities for team members across various career areas.

📋 Description

• Own the day-to-day strategy and execution of New Vertical acquisition, retention, and habituation campaigns in Canada • Own the launch of new New Verticals Merchants on the DoorDash platform, driving awareness and trials • Work on 0-to-1 tests and always-on programs across the full New Vertical consumer journey • Serve as a go-to expert on the New Vertical consumer and understand lifecycle pain points • Help develop and execute consumer strategy, including goals, category focus, and core value proposition • Partner with Brand, Creative, Retention, and Performance Marketing across paid, owned, earned, and in-app channels • Collaborate with product, strategy and operations, analytics, and finance teams • Track and report metrics including iGOV, iMAU, New Trials, efficiency, and quality metrics • Stay current on marketing best practices, Canadian cultural trends, and the competitive landscape

🎯 Requirements

• 5+ years of professional experience in marketing in a corporate or startup environment • Fluency across the marketing mix, including acquisition and retention/lifecycle marketing • Ability to build relationships and influence without authority • Strategic, business-minded approach with ability to find trends in data and gather audience-first insights • Creative and collaborative approach to solving challenging problems • Bias for action; dependable, self-motivated, and able to multitask • Track record of delivering measurable results through integrated marketing campaigns • Bachelor’s degree required • Paid marketing experience preferred • CRM or lifecycle marketing experience a plus

🏖️ Benefits

• Comprehensive health benefits • Paid time off • Paid parental leave • Wellness benefit • Several paid holidays • Medical, dental, and vision benefits • Disability and basic life insurance • RRSP including an employer match • Mental health program • Premium healthcare • Wellness expense reimbursement • Comprehensive benefits and perks

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