Business Development Manager – MCM, Publisher Acquisition

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🕒 July 13

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SmartyAds

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

☁️ SaaS

Marketing • Advertising • SaaS

SmartyAds is a provider of data-driven programmatic media buying and monetization solutions for brands, media buyers, agencies, publishers, and developers. They offer a range of services including a Demand Side Platform (DSP) for omnichannel ad campaigns and a Supply Side Platform (SSP) for ad monetization. The company focuses on transforming advertising with a full-stack programmatic infrastructure that includes curated deals and white label solutions, optimizing the advertising process for both sellers and buyers. SmartyAds aims to streamline media trading and enhance user acquisition through advanced technologies and cross-channel traffic management.

📋 Description

• Identify, pitch, and onboard publishers to the SmartyAds MCM account • Focus on acquiring in-app and CTV publishers as primary inventory targets • Guide publishers through the Google Ad Manager delegated account setup • Build and maintain strong long-term relationships with publishers • Develop and execute outbound strategies to grow the publisher base • Monitor publisher performance post-onboarding and proactively identify opportunities for inventory growth • Collaborate with Tech team to resolve integration issues • Stay current on Google MCM policy updates and programmatic market trends • Report on pipeline progress and onboarding metrics

🎯 Requirements

• 3+ years of experience in business development, publisher acquisition, or partnerships within the AdTech ecosystem • 1+ years of hands-on experience working with Google MCM (Multiple Customer Management) • Strong working knowledge of Google Ad Manager (GAM) • Proven track record of independently acquiring and growing relationships with mid-to-large publishers • Deep understanding of programmatic monetization: CPM dynamics, floor pricing, deals and SSP/AdX relationships • Existing network of digital publishers (web, app, or CTV) • Familiarity with Google AdX eligibility requirements and publisher policy enforcement • Excellent communication and negotiation skills • Self-starter with the ability to manage a pipeline independently and hit acquisition targets with minimal supervision

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities