Senior Demand Generation Manager

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Solink

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔐 Security

🤖 Artificial Intelligence

☁️ SaaS

Security • Artificial Intelligence • SaaS

Solink is a cloud-based video security and analytics platform that provides businesses with comprehensive visibility by integrating video with data. Utilizing AI-powered insights, Solink helps inform business strategies to safeguard people, assets, and profits. The system offers intuitive video search capabilities, remote video access, event search and notifications, and professional video alarms. With over 200 integration partners, Solink's camera-agnostic solution maximizes ROI by connecting existing systems. It caters to various industries, such as retail, hospitality, healthcare, and more, enhancing their security and operational efficiency.

📋 Description

• Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth • Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels • Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives • Continuously test and optimize messaging, audience segmentation, channels, and campaign performance • Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals • Establish lead management processes and service level agreements (SLAs) between Marketing and Sales • Monitor campaign influence on pipeline generation, sales velocity, conversion rates, and revenue contribution • Identify opportunities to improve lead quality and overall funnel performance • Support and execute account-based marketing programs targeting strategic accounts and buying committees • Collaborate with Sales to identify target account lists, buying personas, and engagement strategies • Utilize ABM platforms and intent data to increase account engagement and pipeline creation • Manage campaign execution through marketing automation and CRM platforms • Maintain campaign attribution models and reporting frameworks • Analyze performance data and deliver actionable recommendations to stakeholders • Develop dashboards and executive reporting on key demand generation metrics

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • 6–10 years of experience in B2B demand generation, growth marketing, or pipeline marketing roles • Proven experience in a B2B SaaS environment with demonstrated success driving measurable pipeline and revenue outcomes • Strong experience developing and executing multi-channel demand generation campaigns • Hands-on experience with HubSpot, Salesforce CRM • Strong understanding of lead lifecycle management, marketing attribution, and funnel optimization • Experience partnering closely with Sales teams and revenue organizations • Excellent analytical, project management, and communication skills • Willingness and ability to travel up to 10–20% for business purposes, including conferences, customer events, and team meetings

🏖️ Benefits

• Fully paid health & dental (no waiting period) + $500 health spending account • Monthly reimbursement for fitness, wellness, or mental health programs • Meaningful equity: Every full-time, permanent employee has a stake in our growth • Advancement is based on contribution, initiative, and the ability to raise the bar - together • Clear expectations, honest feedback, and no politics • From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun