Retail Media Manager

🔥 26 minutes ago

🌐 Canada, United States, +1 more countries – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 44 days.
• No salary listed.

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StarTech.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1985

🏭 Manufacturing

📦 Logistics

💼 Consulting

Manufacturing • Logistics • Consulting

StarTech. com is a global provider and retailer of computer connectivity hardware and IT accessories. The company designs, distributes, and sells cables, adapters, docking stations, hubs, KVM switches, racks, chargers and related peripherals aimed at IT professionals, enterprises, and resellers, and supports customers through technical support and online e-commerce channels.

📋 Description

• Develop and deliver regional Amazon advertising strategy by market, category and audience • Determine investment allocation, product priorities and coordination of Sponsored Ads, DSP, Brand Stores and off-site media • Develop advertising approaches for Amazon Business and business buyers • Own the media roadmap and execution, balancing product launches, customer acquisition, retention and long-term growth • Align investment with demand, product availability, promotions and margin • Manage advertising performance against revenue, paid sales mix, TACOS, ROAS and profitability targets • Track new-to-brand growth, customer lifetime value and new product launch performance • Build performance scorecards, present results and recommend actions • Review performance weekly, optimize campaigns, monitor budgets, and refine search terms and negative targeting • Audit accounts monthly and analyze category, SKU, inventory and inefficient-spend performance • Assess impression share, share of voice, category trends and competitor activity quarterly • Deliver market-, category-, subcategory- and SKU-level reporting • Use Amazon Marketing Cloud to analyze purchase paths, channel overlap, incrementality and audiences • Lead creative testing across assets, formats and messaging • Support SEO/AEO feedback loops with Merchandising and Content teams • Manage Amazon Brand Stores, landing pages and customer journeys • Develop and deliver first-90-day media plans for new product launches • Manage Amazon Ads account teams and external partner relationships • Collaborate with Merchandising, Content, Data and Finance • Manage budget allocation, bids, targeting, audiences, creative testing and campaign structure within agreed objectives • Evaluate Amazon advertising tools and recommend automation opportunities

🎯 Requirements

• At least three years of hands-on Amazon Advertising experience, including planning, launching and optimizing Sponsored Ads and DSP campaigns • Experience managing a substantial media budget against commercial targets, including TACOS, ROAS, new-to-brand growth and profitability • Working knowledge of Amazon Marketing Cloud (AMC), including audience building, attribution and funnel measurement • Proficiency in SQL, Excel and business intelligence tools • Understanding of how product listings, content, inventory, availability and promotions influence media performance • Experience managing Amazon Brand Stores • Experience with platforms such as Pacvue, Helium 10 or SmartScout • Sound judgement in evaluating generative AI tools and advertising automation • Strong communication skills and ability to explain strategy, performance and recommendations clearly • Ability to work independently, prioritise competing demands and seek input or support when needed • A bachelor’s degree, preferably in Marketing, Advertising or Business, or equivalent professional experience • Experience with Amazon Business, B2B marketing or considered-purchase journeys is valuable • Experience with Power BI or similar reporting tools is valuable • Experience in video advertising and creative optimisation is valuable • Experience in paid search, paid social or programmatic display is valuable

🏖️ Benefits

• Bonus eligibility • Comprehensive health benefits • Tuition reimbursement program • Retirement savings plans • Wellness program • Additional perks and rewards • Recruitment, selection and assessment accommodations for applicants with disabilities

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