Senior Manager, Paid Acquisition

🕒 July 29

🏢🏡 New York City – Hybrid

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Stepful

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

📚 Education

👥 HR Tech

Healthcare • Education • HR Tech

Stepful is a healthcare staffing and training solutions company dedicated to empowering communities with accessible pathways to healthcare careers, regardless of background or circumstance. The company focuses on providing comprehensive training and staffing programs to fill vacancies in the healthcare industry efficiently while also offering career advancement training for individuals aiming to enhance their qualifications. Stepful specializes in training and placing healthcare professionals in various roles such as Medical Assistants, Coders & Billers, Pharma Techs, EKG technicians, and Phlebotomists.

📋 Description

• Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale. • Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights. • Manage our Search agency, holding them accountable to performance goals and roadmap execution. • Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities. • Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team. • Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them. • Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets. • Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve. • Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

🎯 Requirements

• 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets. • A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend. • Strong project management skills, with the ability to handle multiple initiatives at the same time. • Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself. • Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships. • High attention to detail, with a habit of catching and preventing errors before they become problems. • Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads. • Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale. • Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

🏖️ Benefits

• Meaningful Equity Stake • Subsidized Medical, Dental, and Vision insurance plan options • 401(k) • FSA, HSA and commuter benefits • Open vacation policy, including: • Guidance of 15 days PTO annually • Stepful closed the last week of December • 15 work-from-anywhere days • 10 public holidays observed for 2025