Senior Marketing Operations Manager

đź•’ September 21

🇺🇸 United States – Remote

⏰ Full Time

đźź  Senior

⚙️ Marketing Operations

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Logo of Stord

Stord

1001 - 5000 employees

Founded 2015

🍽️ Food & Beverage

đź’Ľ Consulting

📣 Marketing

Food & Beverage • Consulting • Marketing

Stord is a cloud supply-chain company that combines fulfillment network operations with integrated SaaS (OMS/WMS) to power omnichannel and DTC e-commerce brands. It provides warehousing, last-mile and transportation services, order routing, inventory management, and consumer-facing delivery tools to improve conversion, speed up fulfillment, and protect brand experience. Stord serves growing B2B and direct-to-consumer brands across food & beverage, beauty, apparel and other retail categories, offering a customizable fulfillment network and software platform to optimize costs and delivery performance.

đź“‹ Description

• Own the marketing operations function and build the system used to analyze pipeline sources, conversion, stalled deals, and performance against targets • Monitor pipeline weekly, identify off-trend performance, and recommend changes to grow pipeline • Partner with Marketing and Sales to implement changes and measure results • Administer HubSpot as the marketing automation platform • Run lead routing and build the marketing attribution model supporting pipeline analysis • Build end-to-end pipeline reporting in Salesforce, including source, channel, conversion rates, velocity, target coverage, and stalled deals • Provide analysis for weekly pipeline reviews and monthly and quarterly go-to-market reviews • Ensure campaigns and programs are measurable before launch • Build and maintain multi-touch attribution in Salesforce using Salesforce Campaigns, campaign influence, and HubSpot data • Produce executive and Board marketing performance reporting covering pipeline, channel ROI, funnel conversion, and spend efficiency • Manage UTM structures, tracking parameters, and campaign tagging standards in HubSpot • Document and refine attribution methodology • Develop dashboards for weekly, monthly, and quarterly GTM reviews and support forecasting • Own lead capture, scoring, qualification, routing, assignment rules, SLAs, and speed-to-lead targets from HubSpot into Salesforce • Measure routing impact on funnel conversion and pipeline creation • Collaborate with Sales and SDR leadership on follow-up standards, lifecycle definitions, and feedback • Administer HubSpot workflows, lifecycle stages, scoring, segmentation, lists, forms, sequences, and campaign operations • Own the HubSpot-to-Salesforce integration, including field mapping, sync health, and data flow • Build and maintain marketing automation and nurture programs • Maintain database health through enrichment, deduplication, suppression, data standards, and privacy compliance • Support Salesforce data integrity, campaign hygiene, field validation, and marketing-related workflow needs • Identify GTM technology gaps and manage enrichment, routing, and automation integrations • Work closely with Demand Generation, Events, Content, Customer Marketing, Sales, and SDR teams • Report to the Director of Revenue Operations

🎯 Requirements

• 4+ years in marketing operations, revenue operations, or GTM analytics in a B2B, tech-enabled services, logistics, or commerce technology environment • HubSpot administration as a core part of professional background • Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations • Experience building a marketing attribution model by channel • Experience with Google Analytics 4 (GA4), website traffic and conversion channel analysis, and UTM tagging • Experience building pipeline and marketing performance reporting in Salesforce and presenting to executive or Board audiences • Hands-on experience owning lead routing and lead management, with measurable results on speed-to-lead, conversion rates, or pipeline • Familiarity with HubSpot workflows, LeanData, Chili Piper, or similar • Solid Salesforce experience, including reports, data maintenance, Salesforce Campaigns, campaign influence, attribution, pipeline tracking, and basic workflow support • Analytical proficiency with funnel and pipeline data in Salesforce, Google Sheets, and BI tools • Strong understanding of data structures and object relationships across HubSpot and Salesforce • Clear communication and presentation skills • Self-directed ability to set priorities, define structure, and follow through independently • HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred • Salesforce Administrator certification a plus • Nice-to-have experience with GTM engineering, Clay, Apollo.io, Nooks, LinkedIn Sales Navigator, BI tools, Omni/CRM Analytics, ecommerce, logistics, fulfillment, or commerce-adjacent technology

🏖️ Benefits

• No benefits or compensation extras explicitly stated in the posting

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