B2B/Product Marketing Lead

🕒 July 23

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SweatPals

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🏥 Healthcare

📣 Marketing

🛍️ eCommerce

Healthcare • Marketing • eCommerce

SweatPals is a platform designed to enhance fitness events and community management by offering tools for creating, managing, and monetizing events seamlessly. It provides features such as automated waivers, tailored questionnaires, customizable landing pages, mobile check-in, and marketing support to attract and engage audiences. With dynamic membership plans, payment automation, and powerful insights into member preferences, SweatPals helps fitness enthusiasts and organizers build and engage their communities effectively.

📋 Description

• Own the full marketing journey for our host community • Partner with Product on the roadmap, translating new features into clear value narratives for Hosts • Run product education campaigns to gyms and studios in our CRM • Own thought leadership and blog strategy • Brief the Social team on feature rollouts • Develop host case studies and proof points • Build out our Host (B2B) content library • Support Sales and Success with pitch decks, pricing sheets, and other materials • Lead production on testimonial videos • Partner with Sales and Success to host B2B networking events • Partner with Lifecycle to build email and in-app journeys • Develop strategy and regular content for a monthly email newsletter for Hosts • Own onboarding education that reaches Hosts outside the product

🎯 Requirements

• 6–10 years of experience in B2B or product marketing • Deep experience with B2B advertising and lifecycle marketing strategy • A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction • Confidence owning and executing the B2B marketing roadmap end-to-end • Reliability, accountability, and consistency • Experience influencing and collaborating closely with Product, Sales, Account Management, and Support • Experience at a marketplace business and/or early-stage startup, preferred

🏖️ Benefits

• We're an AI-forward company • Building systems from the ground up • Shape the future of how people find belonging through movement