Social Media Manager – D2C

Job not on LinkedIn

🕒 5 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

💕 Social Media Manager

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sword Health

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Founded 2015

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💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

📋 Description

• Own organic social channel strategy end to end, including platform vision, audience goals, and content pillars • Lead Headspace’s social voice by developing hooks, captions, scripts, and series • Translate expert insight and research into useful, human, trustworthy digital-product content • Lead monthly editorial planning across themes, evergreen series, cultural moments, and priorities • Serve as organic social channel lead for campaigns and brand-partner collaborations • Develop social-first concepts, lead brainstorms, and build content plans and measurement • Monitor platform trends, algorithm shifts, and cultural moments • Drive community engagement through participation-focused formats and social listening • Co-own escalation protocols and safe-messaging standards for sensitive conversations • Provide final review for craft, voice, and brand consistency • Own quarterly social reports and partnership benchmarks • Turn performance data into recommendations and partner on an organic boosting budget • Collaborate with marketing leadership, brand creative, content, communications, product marketing, partnerships, and the social team • Report to the Brand Marketing Lead

🎯 Requirements

• 7+ years of experience in social media strategy and content • Exceptional copywriting skills • Strong creative strategy and ability to connect social-first ideas to business goals • End-to-end ownership of a brand’s organic social channel with measurable impact • Deep fluency in Instagram, TikTok, and Threads • Working literacy in LinkedIn • Experience with Sprout Social, Meta Business Suite, and AI tools in creative workflows • Experience leading through influence and guiding peers, freelancers, or internal teams • Excellent communication and relationship-building skills • Experience concepting and scripting platform-native short-form video that performed • Experience with AI-powered tools • Strong analytical instincts and ability to turn channel data into actionable recommendations • Sound editorial judgment on sensitive mental-health topics • Genuine belief in Headspace’s mission • At least Level 1 AI proficiency • Preferred: experience at a consumer health, wellness, or tech brand • Preferred: experience telling the story of a digital product • Preferred: campaign, product marketing, or content marketing experience • Preferred: strong visual eye for craft and grid • Preferred: working knowledge of organic-to-paid mechanics • Preferred: comfort on camera or skill directing talent • Preferred: creator partnerships or UGC experience • Role open to candidates based in the United States

🏖️ Benefits

• Additional benefits beyond total compensation • Variable, bonus, or sales incentives may be included in total compensation • Private company stock options may be included in total compensation • AI proficiency development and use in workflows • Flexible creative autonomy and ownership of organic social presence

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