Director, Product Marketing

🕒 July 3

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Synack, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔒 Cybersecurity

📋 Compliance

☁️ SaaS

Cybersecurity • Compliance • SaaS

Synack, Inc. is the premier security testing platform harnessing a vetted community of the world’s most talented security researchers to deliver continuous penetration testing and vulnerability management. The company helps customers build and augment their security testing capabilities and capacity to deliver transformational results that surpass traditional pentesting methods. Synack is committed to reducing cybersecurity risk for its customers by bridging the cybersecurity talent gap and providing on-demand access to a trusted network of researchers in a secure environment, all on one platform.

📋 Description

• Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment. • Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace. • Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline. • Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio. • Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear. • In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities. • Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.

🎯 Requirements

• 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure. • A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences. • An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits. • Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact. • Stellar writing and interpersonal skills with a high attention to detail and an eye for quality. • Highly creative energy, a drive for innovation, and a genuine passion for the craft. • Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story. • Bachelor’s degree; MBA is a plus.

🏖️ Benefits

• Salary is determined by a combination of factors including location, level, relevant experience, and skills. • Compensation package may also include equity, and benefits.