Director of Product Marketing

🕒 July 27

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TeachTown

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - TeachTown on 2021-01

Education • SaaS • B2B

TeachTown is an education technology company that provides evidence-based, standards-aligned curricula and interventions for early childhood through transition-age learners, with a focus on students with developmental delays and moderate to severe disabilities. Their products include Launch for PreK (an inclusive early childhood curriculum for ages 3–5) and enCORE (a standards-first, adapted core curriculum for K-12+). TeachTown offers blended learning solutions combining technology-facilitated instruction and physical materials, automated data collection aligned to IEPs, training, and evidence-based teaching strategies to drive measurable student outcomes. The company emphasizes whole-child approaches, measurable student growth, and support for special educators; it is part of Everway.

📋 Description

• Own end-to-end positioning and messaging for the neurodiversity product portfolio, ensuring clarity across student, teacher, and administrator audiences. • Develop and maintain a deep understanding of the competitive landscape, buyer needs, and the evolving assistive technology market. • Define and articulate a differentiated value proposition that resonates with SENCOs, special education teachers, and district leaders. • Partner with Product to influence roadmap priorities through market insight and customer evidence. • Own the launch process for new products and significant feature releases: planning, messaging, timing, and cross-functional coordination. • Ensure launches land consistently across Commercial, Customer Success, Marketing, and Product, with clear narratives and supporting materials. • Build and maintain launch playbooks that the team can execute reliably and improve over time. • Develop sales enablement materials, including pitch decks, battlecards, case studies, and objection-handling guides, to equip commercial teams. • Partner with Customer Success to develop onboarding narratives, renewal messaging, and expansion stories grounded in product value. • Contribute market intelligence and competitive insight to support Commercial and Finance in pricing and packaging discussions. • Build and refine buyer personas and customer journey maps that help GTM teams understand and reach their audiences. • Run win/loss analysis and synthesise customer feedback into actionable insight for Product, Commercial, and Customer Success. • Represent the voice of the customer in internal planning cycles, ensuring roadmap and GTM decisions are grounded in real educator and student needs. • Monitor trends in neurodiversity, special education policy, and assistive technology to surface opportunities and risks. • Lead, coach, and develop a team of 2 product marketers, setting clear priorities and creating a culture of craft, curiosity, and accountability. • Model the standard: this is a contributing leadership role where you are expected to produce high-quality work alongside your team, not just direct it. • Build a collaborative rhythm with Customer Success, Commercial, Marketing, Finance, and Product, acting as a trusted partner across all of them.

🎯 Requirements

• 7 or more years in product marketing, with at least 2 years in a leadership or senior individual contributor role. • Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or adjacent sectors. • A track record of owning product positioning and launches for complex, • multi-product portfolios, and enabling GTM and commercial teams to take them to market effectively. • Experience working closely with sales, customer success, and product teams in a fast-paced, cross-functional environment.