Associate Business Development Manager

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August 1

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The Hershey Company

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B2C • eCommerce • Food & Beverage

The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.

10,000+ employees

Founded 1894

👥 B2C

🛍️ eCommerce

💰 Post-IPO Debt on 2023-04

📋 Description

• This role manages the full commercial performance of Singapore & Malaysia, operating through one distributor per market as per current setting. • The main focus is driving sales growth, incl. customer & channel-level planning, achieving financial targets (main: net sales, gross profit, market share), and leading distributor relationships. • Key responsibilities include developing and executing sales plans, managing topline delivery, and ensuring efficient market coverage. • Where applicable, trade marketing strategies have to be co-formalized; primarily this role oversees trade marketing strategy to align with sales priorities & secure best in class execution. • The role ensures Key Supply Chain metrics to be met; key focus is on ensuring order planning, fulfillment, delivery & customer-level On-Shelf availability. • The Business Development Manager acts as the primary contact for key customers across modern and traditional trade and represents the company with distributors and local partners. • A core part of the role is to guide and develop distributor teams, ensuring strong in-market execution and capability building. • Close coordination with regional Marketing, Finance, and Supply Chain teams is essential to align local strategies with business unit goals. • Strong commercial acumen, market insights, and distributor management skills are critical for success.

🎯 Requirements

• 5+ years experience. Ideally at least two years in a progressive CPG company; high potential candidates from research agencies or consulting will be considered. • Strong Sales Management Know-How and Financial acumen with relevant market understanding • A good record of influencing others up the organization, laterally, and below, internally and externally. • A good record of problem-solving ability to deal with ambiguity • Strong strategic thinking and story-telling skills and experience in presenting ideas & solutions to management. • Ability to interpret and integrate insight from multiple data sources to deliver deeper / insightful analyses. • Strong ability to work with others and ability to deal with conflict • Strong project planning and project management skills • Effective communication abilities – both written & verbal • Excellent at MS office tools, e.g. Excel, PPT