Growth Marketing Manager, SEM

🔥 2 hours ago

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Thumbtack

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏪 Marketplace

☁️ SaaS

💰 $75M Debt Financing - Thumbtack on 2024-07

Marketplace • SaaS

Thumbtack is an online marketplace that connects homeowners with local service professionals for home maintenance, repairs, remodeling, and other home projects. The platform lets customers describe projects in their own words, browse local pros across many trades (e. g. , cleaners, handymen, plumbers, electricians, painters, HVAC, contractors, landscapers), view reviews and cost estimates, message pros without sharing contact details until messaging, and offers a guarantee up to $2,500 if a job isn't done as agreed. Thumbtack provides consumer-facing apps and a separate pro-focused experience with resources, community, and tools for professionals to manage leads and reviews. It covers every county in the U. S. and emphasizes project guides, cost guides, and home maintenance plans.

📋 Description

• Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth • Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs • Develop experimentation roadmap for ad copy, keywords, bidding and more • Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools • Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data

🎯 Requirements

• 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals • Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative • Ability to manage relationships with a large portfolio of ad vendors and partners • Ability to define and execute on a 6-12 month roadmap with aggressive milestones • Experience with TROAS + LTV bidding • Strong data analytics skills (pivot tables, vlookups, basic modeling) • Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis.

🏖️ Benefits

• Thumbtack embraces diversity. • Opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. • Reasonable accommodation to individuals with disabilities.