Growth Marketing Manager, Paid Social

🕒 September 21

💵 $104.6k - $135.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Thumbtack's careers page, not through a job board

First seen by Remote Rocketship September 21

Still open on Thumbtack's site. Checked 7 hours ago.

Logo of Thumbtack

Thumbtack

1001 - 5000 employees

👥 B2C

🏪 Marketplace

B2C • Marketplace • Home Services

Thumbtack is a platform that connects people with local professionals offering various services such as home improvement, repair, and cleaning. Users can search for specific services like house cleaning, handyman work, electrical and wiring repair, and more, getting access to trusted professionals with reviews and cost estimates. The platform is designed to make finding, hiring, and working with professionals simple and efficient, with the convenience of managing everything from one app. It serves millions of people across the U. S. , providing a wide range of services including landscaping, event planning, and more.

📋 Description

• Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit • Identify and execute opportunities for channel expansion and unlock new Social platforms • Drive the end-to-end emergent Pro (B2B) strategy and execution across Social channels • Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices • Build and implement Paid Social testing roadmaps with cross-functional partners • Own tracking, QA, reporting, and measurement for Paid Social • Partner with internal and third-party tools to ensure confidence in results • Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative

🎯 Requirements

• Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred • 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend • Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit • Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling • Experience in Excel/Google Sheets, including pivot tables and lookups • Hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks • Proven experience collaborating with multiple cross-functional partners • Comfort in a fast-paced, high-stakes growth organization • Must select an eligible work location in the United States, Ontario or the Philippines • Must indicate whether employment visa sponsorship will be required

🏖️ Benefits

• Equal employment opportunity workplace • Reasonable accommodation for individuals with disabilities • Remote work arrangement

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