Brand Growth Marketing Manager

🕒 September 11

🇺🇸 United States – Remote

💵 $160k - $210k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 7%

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Logo of TRM Labs

TRM Labs

201 - 500 employees

Founded 2018

₿ Crypto

📋 Compliance

🤝 B2B

Crypto • Compliance • B2B

TRM Labs is a blockchain intelligence company that provides transaction-monitoring, forensics, and compliance solutions for businesses and public-sector organizations dealing with cryptocurrencies. Their platform and products (examples: Compliance360, Investigation360, Seizure360, Supervision360, BlockInt API, MCP, wallet screening, Know-Your-Asset) help banks, crypto firms, regulators, law enforcement, and tax authorities detect, investigate, and block illicit crypto activity, support seizures, and meet AML/CTF and supervision requirements. TRM also offers training and certification (TRM Academy) and professional services such as incident response and capacity development.

📋 Description

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels • Partner with Talent and Marketing teams to adapt and distribute content across priority channels and formats • Coordinate TRM’s presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics • Build relationships with technical communities, professional networks, universities, and other talent partners • Produce and host community programs, including meetups, panels, and virtual events • Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities • Track campaign performance, community engagement, and talent pipeline influence • Use performance insights to recommend campaign improvements • Identify and test new channels and programs to expand reach with priority talent segments • Collaborate with Marketing, Recruiting, and Leadership as a bridge between TRM’s voice and the talent market • Ship content quickly, review performance within one week, iterate, and prioritize measurable reach and talent pipeline impact

🎯 Requirements

• 3–6 years of experience in growth marketing, community marketing, employer brand, events, or a related field • Experience executing campaigns across social, community, event, or partnership channels • Strong project management skills and ability to manage multiple initiatives from planning through execution • Experience supporting events, sponsorships, meetups, or community programs • Familiarity with paid social and digital distribution, particularly LinkedIn • Strong written communication and ability to adapt content across channels • Comfortable using data to evaluate performance and improve campaigns • High ownership and resourcefulness in a high-growth environment • Experience engaging engineering or technical audiences is a strong plus • Experience using AI tools and agents to accelerate workflows while maintaining quality • Minimum 4-hour overlap with EST business hours

🏖️ Benefits

• Equity plan eligibility • Competitive benefits, varying by country and local employment requirements • Wellness programs • Time away from work • Distributed-first/remote work environment • Async-first communication • High ownership and growth opportunities

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