Product Marketing Manager – Life Sciences Analytics, Real-World Data

Job not on LinkedIn

🕒 July 17

🇺🇸 United States – Remote

💵 $125.1k - $187.7k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📉 Data Analyst

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Merative

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Merative is a healthcare data, technology, and analytics company. It offers a range of solutions aimed at improving health outcomes by focusing on clinical decision support, healthcare analytics, medical imaging, clinical development, and health and human services. Key products and services include Micromedex for clinical decision support, Zelta for clinical data management, Merge for imaging solutions, and Truven for healthcare analytics. Merative serves a diverse client base, including healthcare providers, life sciences companies, governments, health plans, and employers. The company is dedicated to enhancing healthcare delivery and decision-making by leveraging real-world data and advanced analytics to provide actionable insights and tailored solutions.

📋 Description

• Drive Market Growth • Increase MarketScan’s footprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions. • Partner with commercial teams to drive awareness, engagement, pipeline growth, and customer adoption. • Own Market Positioning & Messaging • Define and evolve MarketScan positioning, messaging, and value propositions across key Life Sciences buyer segments. • Translate complex healthcare analytics and data capabilities into compelling narratives that resonate with commercial, clinical, research, and business stakeholders. • Provide Market Intelligence • Monitor the Life Sciences landscape and adjacent markets. • Gather actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies. • Lead Competitive Intelligence & Win/Loss Analysis • Develop and maintain competitive intelligence programs focused on market trends, competitors, positioning, and differentiation. • Conduct win/loss analysis to understand buying criteria, competitive threats, customer decision-making, and opportunities to improve sales effectiveness. • Define Segmentation & Buyer Personas • Define and maintain deep, actionable buyer personas across Life Sciences and research-focused audiences. • Segment the market to identify high-value targets and tailor our approach to address their specific pain points and goals. • Drive Go-to-Market Excellence • Partner with Product Management to develop go-to-market strategies and launch plans for new MarketScan products, capabilities, enhancements, and innovations. • Coordinate cross-functional activities and measure adoption and business impact. • Enable Sales Success • Serve as a strategic partner to Sales and GTM teams. • Develop messaging frameworks, competitive battlecards, presentations, sales enablement materials, and customer-facing content that improve sales effectiveness, shorten sales cycles, and increase win rates. • Improve Product Adoption • Accelerate the uptake of new features and existing products among current Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging. • Deliver Life Sciences Market Insights • Act as the voice of the market and customer, helping internal stakeholders better understand buyer needs, industry dynamics, and emerging opportunities within healthcare analytics and real-world data.

🎯 Requirements

• 8+ years of B2B product marketing experience, preferably supporting healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions. • Proven success driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth. • Experience partnering closely with Product Management, Sales, Customer Success, and Marketing teams to drive business outcomes. • Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes. • Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required. • Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader company-wide initiatives. • Exceptional written and verbal communication skills, with a talent for making complex concepts accessible. • Strong executive presence with the ability to influence cross-functional stakeholders, facilitate strategic discussions, and represent Truven internally and externally. • Strong analytical skills to interpret market data and translate it into actionable business strategy. • A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.

🏖️ Benefits

• Remote first / work from home culture • Flexible vacation to help you rest, recharge, and connect with loved ones • Paid leave benefits • Health, dental, and vision insurance • 401k retirement savings plan • Infertility benefits • Tuition reimbursement, life insurance, EAP – and more!