Social Media Manager

Job not on LinkedIn

🕒 August 27

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

📣 Marketing

💊 Pharmaceuticals

☁️ SaaS

Marketing • Pharmaceuticals • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Support the development and implementation of paid social strategies across awareness, traffic, engagement, and conversion/lead generation • Translate client objectives into actionable media plans, including platform mix, audience research and segmentation, budget allocation, flighting, and measurement frameworks • Assist in building and maintaining campaign budgets to maximize ROI • Build, launch, and manage paid social campaigns across Facebook, Instagram, LinkedIn, TikTok, and Reddit • Conduct pre- and post-launch quality assurance reviews, validating pixels, UTMs, conversion tracking, and reporting frameworks • Monitor pacing, delivery, and KPIs; identify and implement optimization opportunities across audiences, bids, budgets, creative, and targeting • Design and execute A/B and test-and-learn initiatives • Analyze media data across platforms, third-party audience partners, and analytics tools • Structure, reconcile, and QA data from platform exports, dashboards, and web analytics • Own recurring campaign reports, scorecards, dashboards, analyses, and recaps • Use data to inform audience mix, budget allocation, creative strategy, and platform selection • Partner with Client Services, Project Management, Strategy, Analytics, Creative, and AdOps • Stay current on platform updates and best practices; test new audience providers, ad products, and measurement capabilities • Contribute to SOPs and process improvements • Report to the Senior Director of Social

🎯 Requirements

• Minimum 4 years' experience in paid social as a Social Media Strategist, Paid Campaigns Manager, or similar role, with hands-on ownership of both planning and in-platform execution • Proven track record operating paid social at scale across Facebook, Instagram, LinkedIn, TikTok, and Reddit • Experience analyzing large volumes of media data, pulling, structuring, and reconciling multiple sources, and translating it into actionable insights and recommendations • Advanced Excel skills, including pivot tables, lookups, and large data sets • Proficiency in reporting and visualization tools such as Tableau, Looker Studio, or Google Analytics, plus native platform reporting suites • Strong organizational skills, exceptional attention to detail, and budget management experience • Ability to manage multiple campaigns and priorities in a fast-paced environment • Strong written and verbal communication skills • Ability to present data-driven recommendations clearly • Ability to work independently or as part of a team during U.S. East Coast business hours • Experience across other biddable channels, including DV360, The Trade Desk, PulsePoint, DeepIntent, Google Ads, and Bing (preferred) • Pharmaceutical, healthcare, or other regulated-industry marketing experience (preferred) • Experience with healthcare audience providers such as Swoop, Symphony Health, IQVIA, Crossix, and BranchLab (preferred) • Familiarity with SQL, Power BI, or Google BigQuery (preferred)

🏖️ Benefits

• Growth is supported • Dynamic collaborative environment • Ideas matter • Equal employment opportunities • Opportunity to work with media, strategy, and omnichannel analytics experts • Work that helps elevate brands in a competitive healthcare landscape