Senior Performance Marketing Manager, Paid Social

🕒 6 days ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $138.6k - $192k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Upstart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚘 Automotive

💼 Consulting

🏥 Healthcare

Automotive • Consulting • Healthcare

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. The company focuses on revolutionizing lending and credit risk evaluation by leveraging its AI marketplace, which allows for higher approval rates and lower loss rates for Upstart-powered banks and credit unions. Recently, Upstart has expanded its offerings to include automobile refinancing. With a mission to enable effortless credit based on true risk, Upstart is also known for its digital-first lending experience and holds a significant position in the financial services sector.

📋 Description

• Own and optimize paid social and video acquisition for Personal Loans • Manage campaign strategy, setup, bidding, budgets, pacing, and performance across key platforms • Establish channel strategy and manage execution with the media agency • Evaluate agency recommendations and maintain accountability to volume, CAC, and profitability goals • Make media investment and optimization decisions using performance data • Develop and execute creative strategy with Creative and agency teams • Build testing frameworks, messaging hypotheses, format strategies, production priorities, and creative performance analysis • Build and refine prospecting, retargeting, customer-list, lookalike, and other audience strategies • Drive geo-list targeting and geographic experimentation with the analytics team • Design and analyze tests across audiences, creative, bidding, placements, geographies, and funnel experiences • Partner with Analytics, Product Marketing, Creative, Lifecycle, and Growth Product teams to improve the acquisition funnel from impression through funded loan • Manage and forecast significant media budgets while balancing growth, customer volume, and contribution economics

🎯 Requirements

• 7+ years of experience in performance marketing or digital media buying • Significant hands-on experience managing paid social and video campaigns • Proven experience owning and scaling paid social acquisition programs against CAC, CPA, ROI, revenue, or profitability goals • Expertise in paid social platforms, including campaign structure, bidding, budgeting, audience management, creative testing, and performance optimization • Experience partnering with external media agencies • Experience developing or executing paid media creative strategy • Strong analytical skills; ability to interpret channel and funnel data, design experiments, and make investment decisions in ambiguous environments • Experience using geographic targeting, geo experiments, customer lists, or audience segmentation to improve acquisition efficiency and measure incrementality • Preferred: experience in regulated or longer consideration-cycle verticals such as financial services, fintech, lending, insurance, or marketplaces • Preferred: experience launching and scaling new channels or products from zero to one • Preferred: experience working with product and engineering teams to improve landing pages, funnels, and on-site conversion • Ability to work within East/West Coast time zones

🏖️ Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • Retirement benefits including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) • Comprehensive medical, dental, vision, and wellness coverage/resources • Supplemental health coverage for Canada • Health Savings Account contributions for eligible plans (US only) • Life insurance and disability coverage • Paid time off, sick leave, and company holidays • Paid family and parental leave • Family-centered fertility, parenthood, and caregiving benefits • Employee Assistance Program offering mental health support and life-centered resources • Financial planning tools and financial concierge service (US only) • Annual wellness allowance • Annual productivity allowance for relevant tools and resources • Team events, all-company updates, and employee resource groups • Catered lunches and fully stocked micro-kitchens at offices