Digital Advertising Campaign Manager – Automotive

Job not on LinkedIn

🔥 8 hours ago

🇺🇸 United States – Remote

💵 $55k - $60k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

👻 Ghost score 19%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Manage day-to-day relationships across a portfolio of automotive dealership accounts • Monitor digital advertising campaigns, including performance, budget pacing, traffic, conversions, leads, and other KPIs • Identify trends, investigate performance changes, and uncover the reasons behind campaign results • Make campaign optimizations and recommend strategies aligned with dealer objectives • Translate campaign data into clear, actionable customer insights • Proactively communicate with customers and manage requests through resolution • Identify campaign, tracking, website, creative, targeting, and operations issues and coordinate resolutions • Partner with Sales to support customer satisfaction, account health, retention, and growth • Collaborate with campaign operations, creative, analytics, product, support, and other internal teams • Manage competing priorities, deadlines, customer requests, and campaign responsibilities while maintaining accurate documentation • Build expertise across Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and reporting tools • Track changes in advertising technology, AI-driven marketing, consumer behavior, and the automotive marketplace • Identify recurring challenges and suggest process and customer-experience improvements

🎯 Requirements

• 2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management • Experience supporting automotive dealerships or working in automotive advertising is strongly preferred • Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment • Experience with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred • Strong analytical and problem-solving skills • Excellent written and verbal communication skills • Strong relationship-building skills and ability to work with customers, Sales, and cross-functional partners • Proactive, solution-oriented approach to challenges • Strong organizational and time-management skills • Comfort working in an evolving environment • Strong working knowledge of Excel and ability to learn advertising, analytics, CRM, and reporting systems • Bachelor's degree or an equivalent combination of education and relevant professional experience

🏖️ Benefits

• 100% remote work with the flexibility to work from home • Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, and additional employee benefits • Paid time off and floating holidays • 8 paid holidays • Professional development and ongoing learning opportunities • Opportunities to expand digital marketing, analytics, and automotive industry expertise • Career development opportunities within LocaliQ and the USA TODAY Network

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