
201 - 500 employees
đą Media
đŁ Marketing
đ¤ B2B
Media ⢠Marketing ⢠B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
đ October 1
đşđ¸ United States â Remote
đľ $70k - $82k / year
â° Full Time
đ Senior
đ§âđź Account Executive
đť Ghost score 19%
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201 - 500 employees
đą Media
đŁ Marketing
đ¤ B2B
Media ⢠Marketing ⢠B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
⢠Build, maintain, and grow client relationships ⢠Manage advertising campaigns across search, display, social, and owned-and-operated digital/print media platforms ⢠Ensure clients achieve and exceed marketing goals through strategic campaign planning and data analysis ⢠Serve as the primary post-sales contact for client concerns and needs ⢠Partner with sales teams to own client relationships and deliver results against joint business objectives ⢠Manage and anticipate client expectations, gain alignment, and mobilize partner teams ⢠Maintain ongoing communication through weekly and monthly performance reviews ⢠Develop media programs, strategies, and campaign implementation plans ⢠Collaborate with sales and post-sales optimization teams on digital strategies and executions ⢠Advise clients on ongoing and emerging marketing strategies ⢠Maintain consistent marketing messaging across paid search, organic presence, display, social media, and owned-and-operated channels ⢠Review daily campaign performance, assess trends, facilitate performance discussions, and identify new advertising techniques ⢠Communicate and collaborate with digital solutions and ad operations teams to deliver and exceed client objectives
⢠Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English ⢠2+ years of hands-on experience managing online/digital advertising campaigns ⢠3+ years of client-facing service/account management experience ⢠Google Ads certification ⢠Google Analytics certification ⢠Expertise in customer relationship management ⢠Mastery of technologies and systems for reviewing and advising on digital marketing campaigns ⢠Advanced understanding of search, display, marketing management systems, and traditional marketing ⢠Strong technical skills for recommending, assessing, modifying, adjusting, and improving marketing campaigns ⢠Expertise with digital marketing publishing systems and processes ⢠Excellent verbal and written communication skills ⢠Moderate Excel and PowerPoint skills ⢠Knowledge of pay-per-click, programmatic display, social, email marketing, Analytics/GA4, and lead tracking concepts ⢠Proven relationship-building and account management experience ⢠Ability to quickly master business process, marketing, and technology concepts ⢠Ability to work efficiently and streamline processes and workflows ⢠Ability to work in a fast-paced environment and adapt to change
⢠Healthy work/life balance ⢠Supportive and appreciative company culture ⢠Inter-office ping pong tournaments ⢠Opportunities to support local causes with fellow employees ⢠Equal opportunity employment
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